Why online forms matter?
Forms are the only way to collect user information on a massive scale.
Every business needs a website.
Sure, nowadays you can make do with a simple fan page on Facebook, and a blog on Medium for the occasional announcement or product promotion.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Back in the mid-2000s, the term backlinking was often associated with shady practices of link-building.It was not uncommon to stumble on a website or a blog that contains large chunks of jibberish text and hyperlinks. Shady SEO marketers were using these sites to artificially inflate their SEO ranks so that they appeared on top of Google search results.
When you have spent hours planning the perfect email campaign, it’s easy to develop tunnel vision. You sank so much time and effort optimising your emails that you lose sight of the big picture.
In the internet era, the email has become one of the most influential modes to reach prospective clients. Every day nearly 2.6 billion emails sent and by 2019, the number of email users around the world is predicted to hit a staggering 2.9 billion.
When it comes to writing metaphors, most people often associate metaphor with poetry, literature, and art. However, all of us use metaphors in our day-to-day conversation, without even realizing it. It’s a shortcut to instant understanding.
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When people talk about user experience, it is usually spoken about within a context of large marketing teams with software for A/B testing, heat mapping and other marketing wizardry. But what happens when you are starting out? Is there a practical guide to stick to when trying to build a good user experience but don’t have the budget or resources to dedicate to the subject as a whole?
Trying to set up my own business constantly puts me on the edge of comfort, and means I have to learn a new skill or understand a different approach every day. As soon as I get to one point, I realise there's still much further to go before I even come close to reaching my goal.
For someone with no coding experience, I found learning to code a serious challenge. I learnt how to do it, then quickly realised that what I wanted to do would require more knowledge than I had at the time. I had to scratch the surface on the challenge, and unfortunately, there’s no quick fix for something that requires more knowledge and experience. Einstein summed it up when he said ‘The more I learn, the more I realise how much I don't know.’ But dedicating my time to coding has quickly taught me an unexpected skill I already thought I had nailed: the ability to learn.