A Marketing Consultant who really cares
With over ten years’ in digital marketing, you can trust me to help you obtain measurable results from your digital marketing campaigns. Unlike other ‘marketing gurus’, I am upfront about what I can do, why it will work and the results you can expect. More importantly, I will also tell you if you are wasting your time, rather than just saying yes. Get in touch and let’s see what we can achieve together.
SEO is the process of improving your website’s visibility in search engine results such as Google and Bing. SEO is a key component of your digital marketing strategy to ensure your website reaches the right audience and ranks higher than your competitors.
Key SEO activities include keyword research, content creation and link-building. You need to think about each of these elements to increase your organic traffic consistently. By working with me, you can develop your SEO strategy to drive your organic web traffic up, getting your website noticed by more customers.
Specific SEO areas I can help you with
- On-Page Assessment and Recommendations
On-page assessment involves looking at your website’s content, its code and its various pages and components to identify improvements which can be made to improve your search rankings.
Over time, I have developed a systematic approach to on-page assessment so we can find and fix SEO problems quickly. This process is the first step towards developing a comprehensive SEO strategy which you can use over the long term.
- Keyword Research
Keywords are central to SEO. Your website needs to feature keywords which are not just relevant to your industry, but relevant to your site’s content too.
Search engine bots are constantly crawling websites and scanning for information – these bots are getting increasingly better at judging whether a website is a strong source of relevant high-quality content. Loading loads of crap simply doesn’t work anymore.
Keyword research provides you with the framework for drafting your site’s content. By researching the demand for each keyword within your industry or market, you can make better informed content decisions.
I can help you learn which phrases to target and which subjects you should be writing about within your SEO strategy.
- On-Page SEO Optimisation
On-page SEO optimises your individual web pages so that they each rank well within search engines.
On-page SEO involves understanding both your written content, the page’s structure and the code structure that sits behind it. Making on-page optimisations results in increased traffic and improved website conversion.
On-page SEO is a process of continuous improvement as you learn about what works and what doesn’t. But with some effort, you can get great results quickly.
- Local SEO Optimisation
If you are a smaller business with a strong local presence which depends on passing trade, optimising for local SEO is key.
Many local businesses are now found by customers searching for a product or service via their phones, and the only way you can be found is by optimising your website’s content to target your customer’s local area.
I can optimise your SEO in a way to enable you to be found in relevant local search results and company listings pages, enabling you to be found at the exact moment it matters.
- Off-Page Optimisation (Backlinks and Social Media Presence)
Your SEO is not just influenced by what takes place on your website. Off-page SEO is all about external actions, i.e. actions taking place outside of your website’s ecosystem, which are impacting your search engine rankings.
Understanding your backlinking (websites who link to your website) profile to identify which backlinks are performing well is important as it also tells you which type of companies you should be targeting next to get backlinks.
Analysing your coverage on social media lets you know exactly who is talking about you and what they are saying, supporting your backlink reporting further.
Off-page assessment unearths potential opportunities to collaborate with third-party websites who may be interested in working with you and linking back to your site.
- Backlink Building and Social Media Account Optimisation
Backlink building is the process of having other websites hyperlink back to your own; search engines don’t just consider your website when ranking you, they look at all the links between you and other sites too.
High-quality backlinking can put you ahead of your competition and it is a great way to score some extra points from search engines.
Obtaining high-quality backlinks is a key cornerstone to improving your SEO and shouldn’t be ignored.
As social media is so powerful, one of the smartest SEO improvements you can make is to optimise your social media accounts and pages to maximise their SEO performance for your site.
Backlink building and social media account optimisation can be easily integrated into your SEO strategy.
Website Conversion Optimisation
Driving traffic to your website is only half the bargain — you need to convert this traffic into sales and this is done by optimising your website. Conversion optimisation is the process of making changes to your website’s content and structure to increase the number of customers carrying out a desired action – e.g. making a purchase or subscribing to your newsletter.
The smallest bit of optimisation can have a huge impact on your sales. I have seen some of my improvements return a 20% performance improvement overnight. Through using clever tools such as Google Analytics, A/B testing and heat-mapping,
I can make your website work harder to convert visitors into paying customers. A comprehensive optimisation strategy can make a huge difference to your website and something I can help you achieve.
Specific Website Conversion Optimisation areas I can help you with
- Website Conversion Assessment and Planning
Driving traffic to your website is only half the bargain -- you need to convert this traffic into sales and this is done by optimising your website.
Conversion optimisation is the process of making changes to your website’s content and structure to increase the number of customers carrying out a desired action – e.g. making a purchase or subscribing to your newsletter
The smallest bit of optimisation can have a huge impact on your sales. I have seen some of my improvements return a 20% performance improvement overnight.
Through using clever tools such as Google Analytics, A/B testing and heat-mapping, I can make your website work harder to convert visitors into paying customers.
A comprehensive optimisation strategy can make a huge difference to your website and something I can help you achieve.
- Website Conversion Tracking, Landing Page Optimisation and Testing
Using cookies – bitesize pieces of data sent from your website and stored on an end-user’s device – you can record exactly what people are doing when they visit your website such as the pages being looked at, which links and pieces of information are being engaged with and how long they are spending on your site.
By gathering this information, I can comprehensively analyse exactly what works, what doesn’t work and what can be improved and then use this information to further optimise your site.
I can then create and set up test conversion ideas for your site. After set up, I can measure conversion performance and provide next steps as part of a conversion optimisation plan.
I have worked as a website developer and have a team of professional developers who consistently create modern, responsive websites. It can be hard to find website developers who understand the importance of thinking about online performance as part of their development process.
Luckily, by working with me, you get digital marketing expertise alongside a top-notch development team, you get the best of both worlds. Whether you want to create a new website or improve your current site, I can help you achieve it in a simplified manner with only one point of contact.
Specific Website Development areas I can help you with
- Website Design
Your website’s design is vital part of the development process which requires proper care and attention.
By working with me, we can work together to research and design a website design which fits your vision. This gives you complete creative control and ensures that you get exactly what you are looking for, and then some.
When we have gone through the planning stage and you are happy with the final design, we will create full mock-ups of your new site so that you are able to see exactly what it is going to look like. This ensures that no time is wasted and you know exactly what you are going to get.
- Responsive design
The majority of your website’s traffic is likely to be coming from devices such as smartphones and tablets, and this is why it is important to ensure that your website’s design is responsive and displays properly across a whole range of different devices. All designs that I am involved with a completely responsive as standard, meaning you never need to worry about which devices your customers may use to access your website.
Having a responsive design means that your website is optimised for screens of all sizes.
Search engines now check for responsive designs and uses this as a ranking factor; websites with a responsive design are given priority in ranking over those which do not.
All website designs which myself and my team produce come responsive as standard, meaning that you never need to worry about which devices are being used by your visitors.
- Website Redevelopment and Fixes
You may already have a design for your website which you are fond of, but which isn’t working exactly as it should... this is fine, we can work on it for you and fix its problems!
I have worked on many redevelopment projects and website migrations which have involved the complete redevelopment of existing designs and core components.
I am able to fix smaller errors such as broken forms, links and pages. If you have a problem with your website which you just can’t seem to fix, feel free to get in touch and I can work with you to get your site working at its optimum again in no time.
- Speed Testing
Everything is getting faster – phones, internet browsers, computers and tablets now operate at lightning speed, and with this has come an increased demand from consumers for websites to keep up. Simply put, if your website is not fast, you will quickly begin to lose customers who very quickly grow tired of waiting.
Studies have shown that a loading time as little as three-to-five seconds can cause a potential customer to look elsewhere.
It is not just customers you need to worry about, either; search engines now use website speeds as a ranking factor and by increasing your website’s speed, you are providing a huge boost to your overall SEO.
If you have a website which is a little sluggish, I can delve below the surface and develop a strategy to get it up-to-speed and running at its optimum.
Content marketing is the production of unique, emotive and high-quality pieces of written content – i.e. blog posts, articles and press releases – which are relevant to your industry and target market. The language, tone and words used in your written content need to be related to your industry and contain specific keywords which are optimised for SEO.
By working with me, we can develop a content calendar which is suited to the needs of you and your business and is wholly related to your industry. I can also show you what, how and when to write and when to release it for maximum impact. I can also help you to identify what content is currently performing well and what is missing.
Specific Content Marketing areas I can help you with
- Content Research and Planning
Writing great content isn’t easy to do when you’ve got a business to run, and this is where me and my team come in! I work with several professional copy and content writers who can help you achieve the right tone and voice for your website.
It does not matter which stage you are at, whether you are just launching your new website or would just like a page or two re-writing, we can work together to produce a comprehensive plan for production of your site’s new copy and get it completed for you in a timely manner.
I have lots of experience managing content projects for websites and businesses of all sizes and am happy to help with any of your content-related queries.
- Digital PR and Content Outreach
It’s no good having top-quality content if it isn’t reaching the right people, and the key to generating quality backlinks from authoritative websites – think Forbes, Inc. and HuffPost, for example – is to distribute your content to editors and publishers who are likely to like your content and see it as relevant.
I can ensure that your content ends up in front of the eyes of only the people who matter.
Having your content published in the right places helps establish your business as an industry-leader which is important given the amount of market competition.
PPC and Display Advertising
PPC advertising can be a cost-effective method to drive site traffic and generate customers. I offer a comprehensive PPC management service which will get you the best return-on-investment possible.
I have previously led PPC and display marketing campaigns for huge clients with varying budgets, and I can ensure that your adverts are 100% relevant and are targeting the right people in-order to get the best possible results and a high click-through rate.
Specific PPC and Display Advertising areas I can help you with
- Market Research for PPC
Market research is a necessary step in determining who your target market is and what they type into search engines when searching for your product or service.
After all, your PPC marketing needs to be highly targeted and drill right down to specific demographics or key phrases in-order to stand the best chance of conversion.
Me and my team can get right down to business with your market research and quickly determine where your PPC budget should be targeted to get the highest CPC and CPA possible.
- Setting Up a Google AdWords Account
Jumping into PPC advertising can be intimidating and difficult in knowing where to get started.Setting up your Adwords account is the first step in running your PPC marketing campaign.
I can help you out with not just creating your account, but with keyword research, creation and deployment of a PPC marketing campaign and the tracking of all PPC marketing metrics.
- Keyword Research for PPC
Keyword research is one the most important aspect of PPC marketing, and choosing the best keywords makes you more likely to gain more clicks and conversions when potential customers are searching for the products or services offered by you.
Using my experience and the variety of tools at my exposure, I can perform effective keyword research to acquire and refine keywords which will cause your PPC advertisements show up in the right searches, to the right people and at the right time.
- PPC Account Maintenance
Your Google AdWords account – or any PPC account – requires maintenance; you have to stay on top of and regularly check it to keep on top of your PPC marketing campaign. Checking your PPC account is a daily requirement, but maintenance goes far above merely checking it.
PPC account maintenance involves keyword management, reviewing ad positions, looking at new keyword trends, reviewing a campaign’s performance and bidding on ad placement, by working with us, you can do all of this and more.
Email marketing is a highly cost-effective way to keep in touch with your customers and subscribers. Given that most us have 24/7 access to our emails through our smartphones, the potential which comes with a well-made email marketing campaign is obvious.
Email marketing often provides the highest return-on-investment of any other marketing method and it is the best way to reinforce your brand image, build awareness and drive sales.
I have created comprehensive email marketing campaigns which have driven instant results for my clients. Email flows, decision trees and automated emails are just a few of the email-related services I have worked on, with some clients sending millions of emails per month.
Specific Email Marketing areas I can help you with
- Setting Up Email Marketing Campaigns
Setting up an email marketing campaign doesn’t have to be complicated, and you should think about having one in place to grow your customer base.
Whether you need help designing what your emails should look like or deciding what content you want to send, I can help you create, design and implement email marketing campaigns that really deliver.
I have several years’ experience in drafting, creating and managing end-to-end email marketing initiatives for several clients. My work has included acquisition, engagement, transactional and retention campaigns.
- Optimising Email Marketing Campaigns
Sending an email doesn’t guarantee that it will be delivered, opened and engaged with.
Your email marketing campaigns need to be properly optimised to guarantee you the highest possible open and click through rates.
There are many ways you can optimise your email marketing campaign from simple and easy edits to the more intricate aspects.
I can figure out what’s working with your email marketing campaign and what isn’t. I can then make improvements which will deliver a noticeable, measurable difference in your results.
- Email Journey Planning
Your customers and subscribers want to feel appreciated and valued, and you can do this by creating a personalised email marketing experience.
Email journey mapping involves creating a series of different emails (a “journey”) which are triggered by specific events.
They can be tailored right down to the unique actions of a customer on the site.
I have planned and mapped out acquisition, engagement, transactional and retention email campaigns for a wide variety of clients.
Social Media Marketing
Social media marketing is all about saying the right things in the right way to provoke a response from the right people –your target market.
I have designed entire social media marketing strategies across various different social media platforms at the same time.
By working with me, we can produce a social media marketing strategy which helps you stand out from the crowd and establishes you as an authoritative voice within your respective industry. I have also created and managed Facebook, Twitter and Instagram paid marketing campaigns to gain quick growth for clients.
Specific Social Media Marketing areas I can help you with
- Setting Up Social Media Accounts
Registering social media accounts and posting on them is one thing, but setting up a network of social media accounts, linking them together and posting content to them all is another!
When using social media accounts for business purposes, it really pays to fill out all the niceties and go the extra mile to ensure they are fully set up.
I understand just how important social media is for marketing and have lots of experience in setting up social media accounts for my clients.
- Planning and Posting in Social Media
The greatest value of social media is its inherent ability to capture an audience and engage with the people who are interested in your brand, service or what you have to say.
Engagement forms the core of social media, and by regularly posting high-quality content on your social media pages you can get valuable, authentic feedback from your followers and benefit from exposure to a more people.
Planning and posting content on your social media pages takes time, effort and research. I can work with you to develop a strategy which works for your business and its image.
- Measuring Success
Measuring the success of your social media marketing involves the tracking of metrics.
Social media content generates reams and reams of data which lets you see how your content is being engaged and reacted with, right down to specific information relating to peoples’ demographics.
Using my experience and the wide range of tools, I can help you track metrics such as audience growth rate, engagement, conversion, acquisition, reach and influence, amongst others, to help you hone your social media marketing.
With marketing, the buck doesn’t stop at you. Affiliate marketing involves the promotion of your products and services by other people or companies and vice-versa. Affiliates will be paid a percentage of the profit from the sales generated directly by their affiliate marketing, and it’s a brilliant way to ramp up your exposure.
With my vast experience across lots of different industries, I have the knowledge, experience and contacts to get you going with affiliate marketing.
Specific Affiliate Marketing areas I can help you with
- Affiliate Marketing Setup
Setting up you affiliate account and finding affiliates isn’t hard, but setting it up can be a challenge if you haven’t done your research.
I can not only help you with the initial setting up of your affiliate marketing, but help you to put together a comprehensive strategy, execute and track your performance too.
With a proper affiliate strategy in place, you can grow your incremental sales rapidly.
- Managing Affiliate Marketing Campaigns
Because affiliate marketing involves other people and companies, it’s something which requires daily management. Communicating with your affiliates, keeping the marketing campaign optimised and on-track, measuring results and approaching new affiliates are all tasks which need attention.
My team and I work tirelessly when it comes to managing affiliate marketing campaigns.Measuring results daily, maintaining good relationships with affiliates and keeping track of where your affiliates are advertising are all part of the affiliate marketing services which I offer.