What is affiliate marketing?

Affiliate marketing is the process of referring someone to an online product. When that person then buys the product based on your recommendation, you receive a commission payment.

But how do companies track who is sending the traffic and making the sales? By using a tracking URL – a unique link given to you by the affiliate company or product company. This URL is used to keep track of all the traffic and sales you’re making via your website or other promotional techniques.

The benefits of affiliate marketing


The main advantage of affiliate marketing is that it’s entirely performance-based. Because affiliates are only paid a commission once the desired action has taken place, they’re more motivated to drive the conversion you’re looking for.

Broader marketing efforts

Whether you’re looking to break into a recognised industry or something more niche, there’ll always be relevant websites to align with – and many of these affiliates will already have an established visitor base. Forming partnerships gives you the opportunity to expand into new markets that you might not otherwise have had the bandwidth to explore. Think of these partners as an extension of your current marketing or sales team.

3rd party validation

By partnering with trusted bloggers and reputable websites, you can further your reputation. These partners will champion your products and help solidify consumer confidence in your product or service. While in the research phase of a purchase, consumers are more likely to trust a 3rd party’s opinion over content produced directly from the site selling the product.


If you’re only paying commissions when the desired conversion has happened, you’re not wasting money on methods that have no proven value. On top of that, recruiting affiliates in new markets is an easy way to branch out into that market without the overhead cost of creating an entire marketing campaign.

Rapidly scale traffic

The more sites that link to your pages, the more opportunities you’ll have to convert those users into paid customers. Sites linking to yours also have the added value of improving your SEO ranking.