Content Marketing,Everything

When it comes to writing metaphors, most people often associate metaphor with poetry, literature, and art. However, all of us use metaphors in our day-to-day conversation, without even realizing it. It’s a shortcut to instant understanding.

Everything,Marketing

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Everything,Marketing

One of the key areas businesses' struggle with is with obtaining clients. Not having clients can kill off any business idea very quickly, regardless of how good it is.

Everything,Marketing

When people talk about user experience, it is usually spoken about within a context of large marketing teams with software for A/B testing, heat mapping and other marketing wizardry. But what happens when you are starting out? Is there a practical guide to stick to when trying to build a good user experience but don’t have the budget or resources to dedicate to the subject as a whole?

Everything,Marketing

Trying to set up my own business constantly puts me on the edge of comfort, and means I have to learn a new skill or understand a different approach every day. As soon as I get to one point, I realise there's still much further to go before I even come close to reaching my goal.

Entrepreneurship,Everything

For someone with no coding experience, I found learning to code a serious challenge. I learnt how to do it, then quickly realised that what I wanted to do would require more knowledge than I had at the time. I had to scratch the surface on the challenge, and unfortunately, there’s no quick fix for something that requires more knowledge and experience. Einstein summed it up when he said ‘The more I learn, the more I realise how much I don't know.’ But dedicating my time to coding has quickly taught me an unexpected skill I already thought I had nailed: the ability to learn.

Everything,Marketing

Market research is the gathering and understanding of information related to particular individuals or groups (the target market) to provide informed insight and help decision making in relation to targeting them with ideas, services or products.