How to Avoid Becoming Boring with Your Content
Once you've determined your target audience, learned about their problems, needs, and desires, set their business and marketing goals, you've decided to create website content or blog.
A Guide to Using Quizzes to Generate Business Leads
Have you ever done an online quiz to find out how you “rank” or “score” with other participants? Or completed a questionnaire that assesses you?
Mistakes to Avoid When Creating Your Google Adwords Campaign
When it comes to Adwords, it can be very challenging to put together a campaign that can achieve success.
A Guide to Lazy Loading Images
As you’ve already known by now, images are essential for every website or digital content today.
Whether it’s for an ad banner, blog article or website logo, building a site without using any images is going to be a real engagement killer.
As technology improves every day, so does the needs and expectations of web users. The demand for high quality, high-resolution images continues to grow each day.
What’s a Lead Magnet and How Do I Create One?
When you want visitors or prospects to give you their email address, so you can nurture them into paying customers, how can you make them give their information to you willingly?
The best way to get their particulars is to simply offer a lead magnet.
A lead magnet is an incentivised offer, such as a special report, a guidebook, cheatsheet, a video, a free consultation, or any other experience that your prospects will find valuable enough to make them want to offer their email addresses to receive it.
Content Marketing: What is Pillar Content?
Imagine you are trying to construct a physical monument that can withstand the test of time, like the Great Pyramids or the Acropolis.
Building Your Marketing Audience with Storytelling
Most people think they rely on cold hard logic to make every decision in their life. What they eat, how they dress, which music they listen to, what careers they choose, etc.
A Guide to Writing Great Headlines
You often hear me talk about reaching your marketing audience. But in a world full of noise and clutter, how do you get your audience to read what you write?
It’s not just about good content, a strong SEO or great design. Sometimes the key to getting people to take notice of your content is to have a great headline for your article.
Why are headlines so important?
To answer that question, first consider what makes you want to read a blog article, or click on a search result on Google.
Chances are, it’s the great title that catches your attention. Using this same approach, you should be writing your headlines that is interesting and attention-grabbing.
Writing and publishing a piece of high-quality article takes a lot of time and energy, but sadly lots of high quality articles never got read by its intended audience.
Successful Blogging Part 2: Bringing Readers to Your Blog
This is the part 2 of my Successful Blogging series. For Part 1 Creating Awesome Blog Content, click on this link.
Content Marketing: Pitfalls You Need to Avoid
Content marketing is arguably the most effective and cheapest ways to promote your business and grow your presence.
Growing Your Presence: Using Medium to Market Your Business
If you have been doing content marketing or blogging for a while, you might have heard of this little thing called Medium.
But what exactly is Medium?
In a nutshell, Medium kind of like a mix between Twitter and blogging. But what makes Medium special is its algorithmic timeline that curates exciting stories for the readers.
Since Medium’s algorithm prioritises quality over recency, the site actually rewards excellent content, no matter how old it is.
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