Strong marketing strategies should not be confused with aggressive marketing. One is built on the strength of knowing the audience you're going after. Your strategy is built around knowledge and understanding the approach needed to get them through the sales funnel.
When you run a business, chances are you're already an expert in your field. But there's more to running a business than knowing your products and services inside out. Marketing is a whole speciality by itself and can make or break the success of the business you've worked hard to create.
Digital marketing is too big to ignore. Even if you own a traditional brick-and-mortar business, nobody can dispute the power of effective marketing.
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When people talk about user experience, it is usually spoken about within a context of large marketing teams with software for A/B testing, heat mapping and other marketing wizardry. But what happens when you are starting out? Is there a practical guide to stick to when trying to build a good user experience but don’t have the budget or resources to dedicate to the subject as a whole?
Trying to set up my own business constantly puts me on the edge of comfort, and means I have to learn a new skill or understand a different approach every day. As soon as I get to one point, I realise there's still much further to go before I even come close to reaching my goal.
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