LinkedIn has been a powerhouse platform for over 500 million professional across the globe. Even if you are an owner of a business or startup, you shouldn’t pass up on the opportunities that LinkedIn has to offer.

This is the second part of my PPC advertising guides. Make sure you check out my guide to Google Adwords PPC too.

Nothing is as disheartening as seeing months of hard work not paying off.

Display ads, or more commonly known as banner ads, are a form of pay-per-click (PPC) advertising.

They usually come in the form of banners, and they come in all shapes and sizes.

PPC stands for Pay Per Click, a model of advertising where internet marketers pay a fee each time someone clicks on one of their ads.