You’ve probably seen or heard a lot of digital marketing people talk about local SEO is one of the most significant aspects to marketing success.

However, to agree with popular opinion, first, you need to understand what precisely local SEO is, why it’s so relevant to the business world, and how it much it can impact businesses.


Sometimes, when you are carrying out your SEO strategies, you end up fixated over the keywords and proper formatting on websites.

It’s easy to forget that there are real human beings that are using Google to find the content that they want.

A buyer journey is one of the most critical aspects of online conversion because Google ultimately wants to help buyers reach their desired goals.

A recent Forrester study shows that over 70% of consumers start their journey becoming from a prospect to a buyer by using Google search to discover new products or services.

In fact, nearly 49% of consumers rely on information gathered through web search to make their buying decisions.


If you are serious about outranking your competition on Google or any other search engines, then you need to understand the technical side of SEO, such as website crawlability.