Content Marketing

Most people think they rely on cold hard logic to make every decision in their life. What they eat, how they dress, which music they listen to, what careers they choose, etc.

However, unless you’re a cyborg straight out of sci-fi movies, every human decision is influenced by not logic, but emotions. Anyone who believes otherwise is only deluding themselves.

And for this reason, stories are great for selling.

Stories communicate information in a highly specific and emotional way. They are easy to remember, and they give us something we can relate to as listeners or readers.

Content Marketing

You often hear me talk about reaching your marketing audience. But in a world full of noise and clutter, how do you get your audience to read what you write?

It’s not just about good content, a strong SEO or great design. Sometimes the key to getting people to take notice of your content is to have a great headline for your article.

Why are headlines so important?

To answer that question, first consider what makes you want to read a blog article, or click on a search result on Google.

Chances are, it’s the great title that catches your attention. Using this same approach, you should be writing your headlines that is interesting and attention-grabbing.

Writing and publishing a piece of high-quality article takes a lot of time and energy, but sadly lots of high quality articles never got read by its intended audience.

Content Marketing

If you have been doing content marketing or blogging for a while, you might have heard of this little thing called Medium.

But what exactly is Medium?

In a nutshell, Medium kind of like a mix between Twitter and blogging. But what makes Medium special is its algorithmic timeline that curates exciting stories for the readers.

Since Medium’s algorithm prioritises quality over recency, the site actually rewards excellent content, no matter how old it is.