If you have been doing content marketing or blogging for a while, you might have heard of this little thing called Medium.

But what exactly is Medium?

In a nutshell, Medium kind of like a mix between Twitter and blogging. But what makes Medium special is its algorithmic timeline that curates exciting stories for the readers.

Since Medium’s algorithm prioritises quality over recency, the site actually rewards excellent content, no matter how old it is.

You’ve successfully set up your company blog. But now what?

Consumers today are smart. They have shorter attention spans, and they are fed up with ‘in-your-face’ advertising.

When it comes to writing metaphors, most people often associate metaphor with poetry, literature, and art.