Here’s the reality of the SEO landscape today – If your content isn’t useful to your customers or your target audience, it will be an uphill battle to achieve SEO success.

So how can you make their content work better for your customers and audiences and as a business website owner?

As you have probably known, Google has clearly named content as one of the leading crucial factors for ranking on top of their search results.

But still, this subject has been a tough nut to crack for people who are unfamiliar with the digital marketing landscape.

What exactly does content relevance mean? More importantly, how can we achieve this?

This is what we’re here to find out. In this article, we will discuss what makes a piece of content relevant, and what are the ways we can use relevance to achieve SEO success.

By aligning your content with the specific needs and interests of your potential and existing customers, you can create a significant boost to your conversion (and ultimately your bottom line).

Content Marketing

Most people think they rely on cold hard logic to make every decision in their life. What they eat, how they dress, which music they listen to, what careers they choose, etc.

However, unless you’re a cyborg straight out of sci-fi movies, every human decision is influenced by not logic, but emotions. Anyone who believes otherwise is only deluding themselves.

And for this reason, stories are great for selling.

Stories communicate information in a highly specific and emotional way. They are easy to remember, and they give us something we can relate to as listeners or readers.


You’ve probably seen or heard a lot of digital marketing people talk about local SEO is one of the most significant aspects to marketing success.

However, to agree with popular opinion, first, you need to understand what precisely local SEO is, why it’s so relevant to the business world, and how it much it can impact businesses.

Content Marketing

You often hear me talk about reaching your marketing audience. But in a world full of noise and clutter, how do you get your audience to read what you write?

It’s not just about good content, a strong SEO or great design. Sometimes the key to getting people to take notice of your content is to have a great headline for your article.

Why are headlines so important?

To answer that question, first consider what makes you want to read a blog article, or click on a search result on Google.

Chances are, it’s the great title that catches your attention. Using this same approach, you should be writing your headlines that is interesting and attention-grabbing.

Writing and publishing a piece of high-quality article takes a lot of time and energy, but sadly lots of high quality articles never got read by its intended audience.