When you run a business, chances are you're already an expert in your field. But there's more to running a business than knowing your products and services inside out. Marketing is a whole speciality by itself and can make or break the success of the business you've worked hard to create.
When you hire a digital marketing consultant, you're paying for expertise that can drive more business your way.
From helping you with eye-catching branding to building marketing content that will see your organic traffic shoot up, a digital marketing consultant will get you to where you want to be.
Imagine having cohesive, engaging branding that shines across your website and social channels. Imagine spending less money on traditional advertising and, instead, gaining traffic and customers through Google searches and social media. These are just some of the ways a marketing expert can help your business thrive.
If you've been thinking about engaging the expertise of a digital marketing consultant, we've got six reasons why it's not just a good idea, but a business essential. Keep reading to discover what these experts can do for you.
1. Build a Cohesive Marketing Strategy
The best intentions in marketing mean little if there's no marketing strategy in place. A solid marketing strategy encompasses your entire business and acts as a foundation from which to guide your marketing efforts in the short and long term.
Marketing strategies have many sections, from blog content and social media to branding and email newsletters. Each section will overlap and draw from the others, creating a cohesive strategy that keeps your marketing consistent with your business.
A digital marketing consultant will work with you to create a marketing strategy that will guide you to reach your goals efficiently.
2. Increase Your Search Visibility
Have you ever searched for your services in a private browser only to discover all your competitors pop up but there's no sign of your business? The first page of search engines gets the majority of traffic with a minority of searchers continuing onto the second page.
This means that if you're not on the first page for your business' keywords, your organic traffic might be rock bottom.
An experienced digital consultant will do an SEO audit of your website and set about optimising it. SEO is the best way to boost your business' visibility in search engines and start reeling in new leads.
This is an ongoing, long term process and while results can be fast, it pays even more dividends further down the line.
3. Compelling Content
There's only so far you can get by asking your current audience to do business with you. And it's not very far anymore.
While many businesses have a blog and produce content, a lot of it is haphazard and dull. Yet great content can transform the visibility, reputation and engagement that your business receives.
From blog posts to graphics, content must serve a purpose. It should educate, entertain, inspire or persuade. Rather than focusing on your products or services, outstanding content covers related topics, helps enrich your audience's knowledge and, above all, forms a connection.
When you give information away for free through your content, you're making a connection with your audience in a non-sales-based way. You'll be sharing your expertise and when done well, your content will be shared in kind across the web.
As content is so powerful, it needs to be prioritised to allow it to spread your brand message.
A digital marketing consultant can work with you to:
- Research keywords and topics
- Create a content calendar
- Write content that matches your brand's tone and message
- Save you time and effort
4. Digital PR
The best digital marketing consultants won't just create powerful content for your website, they'll get it in front of the people who can send it even further into the world.
Digital PR services involve targeting publications that would suit your business' products or services and put them in front of their readers. The effects of this type of marketing can be huge and are significantly cheaper than traditional advertising.
5. Email Marketing
It's frighteningly easy to get email marketing wrong, losing you customers and putting newcomers off your business altogether. Nobody wants an inbox full of dull, spam emails from companies.
The right digital marketing consultant will help you create email newsletters that reach out to subscribers and make genuine connections. They'll address your email problems, help you build your subscriber list and get you hitting those goals.
As the form of marketing with the highest potential return on investment (ROI), email isn't some outdated, spammy tool. Done right, it can turn your brand into a respected, thriving business with engaged subscribers.
6. Make Your Website Shine
We're visual creatures and no matter how the saying goes, we all judge a book by its cover. Just as you wouldn't show up to a networking event with two different shoes on, you don't want your website to look shabby and neglected.
Whether you've got a website or you're looking to build one from scratch, getting the help of a digital marketing consultant will ensure your site works for you. From mapping out the structure to helping with user design, optimisation and branding, you can benefit from the full package.
Your website is the digital home of your business and has the power to leave a strong impression upon your visitors.
Give Your Business a Boost by Hiring a Digital Marketing Consultant
You're already an expert in your industry and when you hire a digital marketing consultant, you'll be able to focus on what it is you do best.
Digital marketing consultants look at your business as a whole and help you to create a comprehensive marketing strategy. This foundation guides every piece of subsequent marketing to form a cohesive, consistent message to your audience.
By building an eye-catching website, creating shareable content and keeping customers engaged through email, your business will thrive.
If you're looking for an expert digital marketing consultant to put your business on the map, get in touch today. I'd love to chat about how we can work together to implement a strategy that will get you to your goals and beyond.
About Murray Dare
A digital marketing consultant and entrepreneur,
Murray runs his marketing agency Murraydare.co.uk and several online startups.
Murray has helped startups and businesses achieve online success through a considered approach to marketing.