Marketing

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Marketing

One of the key areas businesses' struggle with is with obtaining clients. Not having clients can kill off any business idea very quickly, regardless of how good it is.

Marketing

When people talk about user experience, it is usually spoken about within a context of large marketing teams with software for A/B testing, heat mapping and other marketing wizardry. But what happens when you are starting out? Is there a practical guide to stick to when trying to build a good user experience but don’t have the budget or resources to dedicate to the subject as a whole?

Marketing

Trying to set up my own business constantly puts me on the edge of comfort, and means I have to learn a new skill or understand a different approach every day. As soon as I get to one point, I realise there's still much further to go before I even come close to reaching my goal.

Marketing

Market research is the gathering and understanding of information related to particular individuals or groups (the target market) to provide informed insight and help decision making in relation to targeting them with ideas, services or products.