Email in business can be used for customer communications, marketing purposes and coordinating with business partners, affiliates and suppliers.
Some of the major advantages of business email over traditional mail or telephone communications are cost reductions, lower overheads and speed.
Communicating by email is almost instantaneous, which can help bolster your brand by allowing for quick sharing of information and faster responses to customer inquiries. It may also allow for quicker problem solving and a more streamlined business process.
Email communication also reduces geographic and time zone barriers for businesses. Employees or contractors from around the world can communicate, regardless of their location, while customers can send questions and support requests regardless of their own time zone.
It’s a great way of targeting customers. They can opt in to receive email communications about products they own, sales or new items. Customers who receive targeted emails based on their preferences are likely to be more receptive, and you can also target customers based on whether they’re new, existing or repeat customers.
Email can help increase productivity. Business owners can communicate with established distribution lists, automatically forward information based on a topic, or send information to specific individuals as needed. Most email software provides customization features you can tailor to the type of work performed, volume of daily email messages and the needs of the worker. Effective email use can reduce reliance on face-to-face consultations and meetings.
Moving communications from physical mail to email can result in significant savings in postage costs, shipping supplies and employee resources. Businesses can also decrease customer service support costs by focusing on email customer support options rather than phone-based services.