Having a solid, smart content marketing plan in place is key to getting ahead in business. If you’re having trouble planning for the upcoming year or need some fresh ideas to include in your plan, we’re here to help.
What is a content strategy?
A content strategy is the part of your marketing plan that refers to the management of pretty much any content that you create and own, be it written, visual, downloadable – the list goes on.
When developing a content strategy, it’s important to consider:
Why you need a content marketing strategy
Content marketing helps businesses prepare and plan for reliable and cost-effective sources of traffic and new leads.
A reliable source of traffic and leads generated from evergreen content will give you the flexibility to experiment with other marketing tactics to generate revenue, such as sponsored content, social media advertising, and distributed content.
What’s your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan? Knowing your goals before you begin planning helps us to determine what’s best for your strategy.
To develop a successful plan, you need to clearly define your content’s target audience, also known as your buyer persona. By knowing your target audience, you can produce more relevant and valuable content that’ll leads to conversions.
Most businesses start out with blog posts, but if you want to try producing other types of content, consider which ones you want to make.
If you’ve been in business for a while, we can review your content marketing and the results from it in the last year to figure out what you can do differently in the future.
Having a system in place where you can manage your content enables you to update it as and when. A few vital parts of content management include content creation, content publication, and content analytics, and we’ll work with you to determine which CMS is best for your business.