Conversion optimisation is a practice that looks to improve certain areas of your site design, element positions, on-page copy and SEO, and other small factors via data analysis. By using different tools to track customer journey, navigation, attention retention and other relevant details, we can interpret this information to advise you on the best way to enhance your website – and improve your conversion rate.
The importance of conversion optimisation
On the surface, there may not seem to be anything wrong with your website. A little bit of digging can unearth pitfalls that you aren’t aware of that, when fixed, will make a huge difference to your site’s performance.
Conversion optimisation seeks to achieve one thing: to increase profit for your business. Every time a customer makes a purchase, you can study the factors that lead to the point of purchase. Results in the form of data transmitted by analytic tools allow you to see what works and what doesn’t, and we can install data gathering software for you to help us audit data about your conversion journey.
What conversion optimisation involves