With ten years in digital marketing. If you are looking for someone to focus your marketing campaigns towards measurable ROI, you have come to the right place.
Search Engine Optimisation (SEO) is the process of improving the visibility of your site in Google’s search results, putting you ahead of your competition and at the forefront of your target audience. SEO is an important part of any digital marketing strategy. From keyword research, website auditing and technical fixes, to content creation, content outreach and link-building, I can help you develop or enhance your SEO plan to get results. A proactive strategy is important to ensure your website ranks well when people search online for keywords that relate to your business. A higher ranking means more visitors to your website, which is important for increasing sales.
It is important to convert your visitors into sales. Website conversion optimisation is the process of making changes to your webpage or website to increase the number of visitors completing a desired action. I have made changes to websites which have seen a 20% increase in sales overnight. By using online tools such as Google Analytics, heat-mapping, mouse-tracking and A/B testing, I can make your website work harder. I can help you develop a conversation optimisation strategy which can really make the difference to your bottom line.
Local SEO search is important for small businesses which depend on passing trade. Being found on Google and Bing maps when a person is on their phone looking for a product or service can provide huge dividends to your business. When you hire a marketing contractor such as myself, I can work to ensure that you appear in all relevant local searches and company listing pages. People will be able to find your business easier than ever!
If your website is not fast, then you will lose customers as they get tired of waiting. It is pointless having a great website which doesn’t have enough speed. I can look at your website and create a full proof plan to increase your website speed. As search engines now consider speed as a ranking factor, making improvements to website speed should be part of your overall SEO marketing plan.
It is hard to find a website developer you can depend on. I have built websites myself meaning I have a firm grasp on what good website solutions are available without costing the earth. I currently work with a team which can create beautiful responsive websites very quickly, completely managed by myself. This solution means you get a marketer who has managed large website teams translating your website designs into reality.I put my full effort into everything I do, meaning you get a web solution that is right, rather than quick like most developers. I can create a full website project plans with you to ensure that your project is kept on-time, on resource and on a budget.
With so many great design options available, it can be hard to know where to begin when creating a great website design.If you choose to work with myself on a website design project, I will research your project and create and develop design concepts alongside you. This gives you complete control of the design process to ensure you get what you are looking for. Once you are happy with the ideas I will get the chosen design created for you.I can create full website mock-ups for you so you can see what the design is going to look like before any development happens. This process provides you with the final say before any time is spent on development. This process reduces time, effort and cost as you know exactly what the finished website will be before it is created.
Websites are now viewed from lots of deferent devices such as mobiles, tablets or desktop computers. Responsive design means that your website is optimised for any sized screen. Search engines now use responsive design as a ranking factor within their results, so you should change to a responsive design if you haven’t yet. All designs that I am involved with a completely responsive as standard, meaning you never need to worry about which devices your customers may use to access your website.
If you already have a design you like, you just want it improved or optimised then I can also help you here. I have worked on massive redevelopment projects, website migrations. I can also fix small error such as broken forms or links. Get in touch if you have a website problem and I can get you back up and running as quickly as possible.
Content Marketing is the process of writing original articles or press releases which are relevant to your audience. The words in these articles need to be related to your subject area and using keywords which are friendly to your subject area and optimised so it is beneficial for SEO and search engine rankings as people search for phrases or advice related to your article.I can help you plan a content calendar which is suited for your needs and related to your keywords. I can show you what content is doing well in your industry. I can also show you what to write and when to release it to get maximum impact possible from your content marketing.
If you also need help writing great content, then I have a team which can help you get the right tone and voice across for your website. Sometimes, people also need help creating the content when launching a new website. If this is your situation then don’t worry! We can work together to get all the copy completed as part of any development project. I have managed content projects for both small and large websites and can help with any content queries you may have.
Getting your content out to the right people is important. A key technique for generating quality backlinks from high authoritative websites is distributing content to journalists and publishers who see your content as relevant.I can ensure your PR content is distributed to the right people who can then display it locally or nationally, depending on the subject. Having these articles published can help to establish your business in a busy market and gain you back-links which will improve your search rankings on search engines such as Google.
Spending money on paid advertising campaigns such as Google and Bing (Pay-Per-Click) can be a cost-effective method for bringing in new customers. With tightly controlled costs, I can offer a comprehensive PPC management service to ensure you are getting the most bang for your buck. I have led PPC and Affiliate campaigns of over 600K per year.With my experience of leading display marketing campaigns (over 100K per year) for big clients, I can ensure you are creating the right adverts and targeting the right audiences to obtain the maximum ROI possible.
Email marketing is a highly cost-effective way to keep in touch with and retain existing customers and to attract new clients to your business. Compared with other marketing resources, email marketing often provides the highest returns on investment. An effective marketing campaign can drive sales, visits and bookings from new and existing customers. Email marketing can reinforce your brand and build awareness of your business. As part of my client work, I have created email flows, decision trees for email campaigns and set up automated customised emails which have achieved big results. Get in touch to see what my work as a marketing consultant can help you achieve.
Social media is not about building communities of enthusiasts around a brand, a concept or an experience. Social Media means having something to say and saying it well.As part of my work, I have designed entire Social Media strategies across several platforms, not just Facebook and Twitter. I can help you plan and execute a social media strategy which can really make you stand out in a crowd. I have also created and managed paid Facebook and Twitter marketing campaigns, allowing myself to have a genuine understanding of what is like to work in a competitive social environment.