Email Marketing

Understanding email marketing

Since the internet is such a big part of day to day life, email marketing is a smart – and easy – way for businesses to promote their products and services, and to directly reach out to customers.

The stats say that 91% of people check their emails every day, so if you don’t already have an email marketing campaign, or your existing campaign isn’t performing as well as you’d like it to, we can help.

The benefits of email marketing

With email marketing campaign, you can tailor your communications to your subscribers. That means you’ll be delivering meaningful content straight to their inboxes, and people are far more likely to open and read those emails if they contain information that’s relevant to them.

It’s also easy to track email marketing, which gives you the chance to run reports on how successful your campaigns are, and in turn to see if any adjustments can be made to make it perform even better. It’s also shareable, so if one person who receives a marketing email from you likes it, they might be inclined to forward it to someone else, creating a snowball effect where more and more people learn about your business.

Email marketing is an affordable option for businesses of all sizes. We can help you get started, then, once everything’s up and running, you can manage it yourself or let us do it for you – the choice is yours.

Check out my guide to email marketing, if you would like to get more information about making the best email campaigns ever.