Here’s How I Can Help You
Do you know – your website is your business’s biggest online asset?
It’s your ambassador, sales representative, brand storyteller, and business growth developer that never sleeps.
With my help and experience, I can help make your website work even harder to turn web users into paying customers.
When you work with me, these are the services that you can expect:
SEO Search Engine Optimisation
The internet is a vast ocean. To stand out from your competitors, you need to have Google as your ally.
SEO is the act of letting Google and other search engines find you and channel potential customers to your website.
Today, SEO is far from dead. Now it’s a competitive multi-faceted endeavour, and you need a well-developed strategy to drive valuable traffic and get noticed by more customers.
Here are some of the areas in SEO that I can help you with:
On-Page SEO Assessment
I take apart and study your website piece by piece systematically. I will analyze your website’s content, coding, and structure.
Then I will identify what areas that you can work on to solve your SEO problems. This comprehensive SEO assessment will help you build a strong SEO game plan in the long run.
Do you know what your customers are searching for on Google?
Keywords are the heart and soul of SEO. To draw new customers towards you, your website needs to have the right keywords, so that Google can direct them to you.
Don’t waste your marketing dollars on low-quality content. Google’s bots are so intelligent now, that they can tell if you’re putting up genuinely great content, or gaming the system.
Let me research your keywords and guide you in the right direction. This way, you’ll know what subjects and keywords your content should be focused on.
On-Page SEO Optimisation
I will take your web pages and rank them well on Google one-by-one.
On-page SEO involves a professional that understands your content, structure and the code lies behind your webpage.
Fine-tuning these three factors will bring in increased traffic, and better quality leads for your business.
On-page SEO is an endless process. But with my help, I can get you results. You will learn what works and what doesn’t.
Local SEO Optimization
If your clients are based around your city or town, then you will need location SEO to pull in prospective customers.
Many small local businesses get customers when they search on Google for nearby goods and services.
I can optimize your SEO so that you will show up in your local Google search results so that new customers can find you when they need you the most.
Off-Page Optimisation (Backlinks and Social Media Presence)
SEO is not just about what’s on your website, but what’s OFF your website too.
Off-page SEO is all about external factors that are not on your website but are indirectly impacting your ranking on Google.
Building a network of high-quality backlinks (links from other websites that leads to yours) is essential for creating authority and trust, and I can show you how to achieve this.
By assessing your off-page SEO health, I can uncover potential business opportunities with other likeminded website owners.
Website Conversion Optimisation
Bringing traffic to your website is only half the battle.
You still need to convince and convert visitors to take your offer and become your customers.
And the way to do this is via conversion optimization, where we make changes to your web content and structure to make visitors take action.
This action can be anything. From sharing your post on their Facebook page to subscribing to your email newsletter, or even buy your product – anything to bring them a step closer to becoming your customer.
Through comprehensive and strategic testing and tweaking, I have seen some of my improvements return a 20% performance improvement overnight.
Website Conversion Assessment and Planning
I can do an in-depth analysis into your conversion pages, such as your online store, contact form, or email sign-up form.
I will then put together a report that will tell you what you can do to improve your conversions, such as changing your Call-to-action (CTA), tweaking the copy, or the structure.
Together, we will build a comprehensive optimization strategy to help you achieve your goals.
Website Conversion Tracking, Landing Page Optimisation, and Testing
With this data, we can know things like what are the pages being looked at, which links and pieces of information are being engaged with and how long they are spending on your site.
We can then create and set up test conversion ideas for your website.
After set up, I can measure conversion performance and devise a conversion optimization plan.
It’s hard to find website developers who know how to blend performance and design seamlessly.
With my experience as a website developer and digital marketer, my unique position allows me to create modern looking, responsive websites that can help achieve your marketing goals.
The design of your website is a critical part of building trust towards your business and brand.
Together with your input, I’ll help you craft a winning design. You have complete creative control and direction so that it fits your vision.
Only when you’re happy with the final design, we will start creating full mock-ups of your new site so that you are able to see exactly what exactly you’re going to get and to make sure I’ve got it right.
Do you know that over 52% of global online traffic comes from mobile users?
In today’s world, ignoring the needs of mobile web users is as good as leaving money on the table.
Not to mention having a mobile-friendly site boosts your chance to rank high on Google.
That’s why you need to have a website that is responsive and displays correctly across a wide variety of smart devices.
All designs that I am involved are responsive, meaning you never need to worry about which devices your customers are using to view your website.
Website Redevelopment and Fixes
If you already have a website design that you love, then let me optimize it for you.
If your website is giving you problematic errors, let me know, and I can fix them up for you in no time.
Everything is getting faster – phones, internet browsers, computers, and tablets now move at lightning speed.
If you can’t keep up the pace, your business is going to feel the blow.
In fact, studies show that a loading delay of three-to-five seconds can cause a potential customer to look elsewhere.
And it’s not just the customers – Google now uses web speed as a ranking factor. Too slow, and you sink towards the bottom of Google’s search results.
If your website is a little sluggish, I can dig deep below the surface and help you get it up to its optimum speed.
Consumers today are very smart.
They don’t want to be sold using in-your-face promotional advertising. They WANT to be sold with valuable content that educates and entertains.
This is what content marketing is for.
By working with me, I will develop your content marketing calendar tailored to your business and industry.
I’ll also show you what, and how to build your content making your website become a formidable marketing weapon.
Content Research and Planning
Planning and researching great online content is one of the most time-consuming jobs in building your online presence.
Focus on running your business, and leave the work to me.
I can help you achieve the right tone of voice that matches your business brand.
It does not matter which stage you are at, whether you are just launching your new website or rebuilding your current one.
We can work together to produce new and fresh content for your website promptly.
If you have any content-related queries, let me know, and I will be happy to help.
Digital PR and Content Outreach
Having the best content in the world isn’t enough – you still need to get them in front of the eyes of the right crowd.
Having great content featured on sites like Forbes, Inc., and Entrepreneur, is the key to establishing legitimacy and market leadership for your industry.
I can ensure your content gets published in the right places and shows up to the people who matter.
PPC and Display Advertising
PPC (Pay-Per-Click) advertising can be a cost-effective method to drive traffic and generate revenue.
I offer a comprehensive PPC management service which gets you the best return-on-investment possible.
With your ads targeting the right people, you can expect 100% relevancy and the best possible results for your ad campaign.
Market Research for PPC
Everything begins with research. Market research is a necessary step to find out the what, where and why your audience is looking for you.
For PPC marketing to work, you need surgical precision towards targeting the right crowd.
I get right down to business with your market research and quickly determine where your PPC budget should be targeted to get the highest CPC and CPA possible.
Google AdWords Account Setup
Diving headfirst into the PPC advertising world can be intimidating. Especially when you don’t know where (or how) to get started.
Setting up your Adwords account is the first step in running your PPC marketing campaign.
I can help you out with not just creating your account, but with keyword research, creation and deployment of a PPC marketing campaign and the tracking of all PPC marketing metrics.
Keyword Research for PPC
Keyword research is one the most crucial aspect of your PPC research.
The best keywords guarantee you more clicks and conversions from potential customers who are searching for the products or services offered by you.
Using my expertise, I can acquire and refine keywords for you to make your PPC advertisements show up in the right searches, to the right people and at the right time.
Email is the most underrated and overlooked marketing tool at your disposal.
With 4.9 billion email accounts, email’s reach easily dwarves Facebook or any other social media.
It’s cheap, low competition and has the highest ROI (Return on Investment) of any marketing channel.
If you want the most bang for your marketing buck, then you need to look towards email to unlock new potential revenues.
Over the years, my comprehensive email marketing campaigns which have driven instant results for my clients.
Email flows, decision trees, and automated emails are just a few of the email-related services I have worked on, with some clients sending millions of emails every month.
Email Marketing Campaign Setup
To grow your customer base using email, you need a game plan.
This game plan is your email marketing campaign. It will decide how your emails should look like, and what content to deliver to your email readers.
I can help you write, design emails and implement email campaigns that really delivers results.
I am well versed in creating and managing end-to-end email marketing initiatives for several clients. My work has included acquisition, engagement, transactional and retention campaigns.
Optimising Email Marketing Campaigns
Sending an email isn’t just about writing a message and hitting ‘send.’
You’ll want emails that your subscribers LOVE to receive, read and engage.
To achieve this, your campaign has to be properly optimized to guarantee you the highest deliverability, open and click-through rates.
From simple tweaks to advanced intricate backend optimisations, I can figure out what’s works for your campaign and deliver a noticeable, measurable difference in your results.
Email Journey Planning
When your subscribers want to feel appreciated and valued, they become your most loyal customers and brand ambassadors.
Email journey mapping is about creating a series of different emails (a “journey”) which are triggered by specific events.
Using segmentation, I can tailor your email reader’s journey right down to the unique actions of every subscriber in your email list.
I have planned and mapped out acquisition, engagement, transactional and retention email campaigns for a wide variety of clients.
Social Media Marketing
Whether it’s on Facebook, Twitter, LinkedIn or Instagram, social media is no longer just a place to connect with friends.
Social media marketing (SMM) involves making connections with businesses and prospective customers.
Social media lets you humanize your business and to provoke a response from the right people –your target market.
I have also created and managed Facebook, Twitter and Instagram paid marketing campaigns to gain quick growth for clients.
By working with me, we can produce a social media marketing strategy which helps you stand out from the crowd and establishes you as leading authority in your industry.
Setting Up Social Media Accounts
With so many different new social media platforms coming out every year, registering and setting up linking them all together and posting content is just too much!
Many folks tend to cut corners to save time and make incomplete profiles.
But when you’re using social media accounts for business purposes, it really pays to go the extra mile to ensure no detail is left out.
I understand just how important social media is for marketing and have lots of experience in setting up social media accounts for my clients.
Social Media Marketing Campaigns
The greatest value of social media is its ability to build your own tribe and engage with tribe members who are interested in your brand, service and your message.
Engaging the community is the core of social media.
By running a SMM campaign where you’re constantly posting fresh and valuable content, you can tap into a treasure trove of benefits, like authentic feedback, user testimonials and reach.
Planning and running a social media campaign takes time, effort and research. I can work with you to develop a strategy which works for your business and its image.
Measuring SMM Campaign Success
Without the proper tools for measuring your social media marketing success, how would you know if you’re on the right track (or the wrong one)?
Measuring social media marketing involves the tracking of key metrics that lets you see how your content is being engaged and reacted with, right down to specific information relating to peoples’ demographics.
Using my experience and the wide range of tools, I can help you track metrics such as audience growth rate, engagement, conversion, acquisition, reach and influence, amongst others, to help you hone your social media marketing.
When it comes to marketing, why just let the buck stop at you?
Instead, why not go into a joint venture with other businesses and cross promote your products and services?
Affiliate marketing and joint ventures involve the promoting your products and services using other people or companies’ platforms.
You can even do it vice versa, and earn a nice commission for referring your customers to other related businesses.
Affiliates pay out a percentage of their profits from the sales generated by your affiliate marketing, and it’s a brilliant way to ramp up your exposure.
With my vast experience across lots of different industries, I have the knowledge, experience, and contacts to get you going with affiliate marketing.
Affiliate Marketing Setup
Setting up your affiliate account and finding affiliates is easy, but setting it up can be a challenge if you don’t know what you’re doing.
Not only can I help you with the initial setup of your affiliate marketing, but I can provide you’re the expertise to put together a comprehensive strategy, execute and track your performance.
With a proper affiliate strategy in place, you can grow your incremental sales rapidly.
Managing Affiliate Marketing Campaigns
Affiliate marketing involves not only yourself but other people and companies too.
It’s a project that requires daily management.
Communicating with your affiliates, keeping the marketing campaign optimized and on-track, measuring results and approaching new affiliates are all tasks which need attention.
My affiliate marketing managing services include measuring results daily, maintaining good relationships with affiliates, and keeping track of where your affiliates are advertising.