Creating the perfect website, filling it with great content, and establishing a social media presence are all vital for businesses operating in the modern day.
Whilst doing this is important and, over time, you will begin to generate organic traffic if your site and its content meets all the best practices, you can always be doing more. When you have everything in place, one thing you may want to think about is digital outreach.
Many businesses have great content in place, but a few really focus on distribution and digital outreach. When planned and executed right, digital outreach is a great way to generate leads.
It is the process of leveraging the quality of your site and its content to develop genuine human to human connections. There are plenty of ways to do this—e.g. building backlinks, guest blogging, speaking at keynotes and industry events, and using social media, amongst other things—that help to build relationships with consumers.
All this hinges on very basic human psychology. We are naturally ‘wired’ to trust a third-party—e.g. an influencer, authoritative site, and so on—talking about a product or service than it being talked about by its manufacturer or provider.
Digital PR, outreach marketing, and content outreach are all about reaching out to and building connections with the right people at the right time.
This may include building connections with influencers and asking or paying them to promote your product, guest blogging on a popular site related to your industry, or simply leveraging a satisfied customer to spread the word.
Digital outreach looks away from traditional marketing models and prioritises the building of ongoing relationships. It may seem difficult at first but once you have the ball rolling, it’s very simple.