Open, Clicks and Conversions – Increase them all with an email marketing consultant

Email marketing is an indispensable part of any business’s marketing strategy.

Basic email strategies have the power to transform the number of traffic leads and sales to your site at a fraction of the cost of other marketing channels.

Good email strategies have the power to reduce your customer service overheads, increase the number of purchases per customer and reduce the number of customers who might be thinking of leaving your services considerably.

Great email strategies have the power to solve significant business process problems, build a cult following and even define a brand. All of this, done, while your competition eats your dust.

Plus, email is cheap, reliable and measurable. Everyone uses email and isn’t going to stop using it any time soon.

You need to become a master at email marketing to ensure your emails are working as hard as they can to get you the most traffic and sales possible.

Great email strategies have the power to solve significant business process problems, build a cult following and even define a brand. All of this, done, while your competition eats your dust.

First stop: Emailsville

As you can tell, I am passionate about email marketing and the benefits email marketing can provide to bloggers, businesses and thought leaders everywhere.

I think that all businesses should depict email marketing in terms of its potential to put the customer at the forefront of your thinking and your marketing strategy.

I also think that most individuals and businesses don’t realise how transformative email marketing can be, especially when they are being distracted by so many other shiny marketing ideas and gimmicks.

If you are one of the few individuals who truly understands the power of email marketing, then you are already streets ahead of many.

If you are just getting started with email marketing, then it is about time we got you up to speed so you can start using email to make a massive difference to your results!

Why should you listen to me?

I will be the first to tell you that there are lots of email consultants and marketing agencies out there who can advise you on what you should and shouldn’t be doing in the world of email marketing. Loads of them are really great at what they do, too.

But I am one of the only UK email marketing consultants who are happy to show you exactly what I do to achieve results and why it works.

For instance, you don’t need to be a great email marketer to get most of the basics correct for your email marketing strategy.

You also don’t need to depend on an email marketing expert to get most of the results you want.

There are plenty of things you can do without having to depend on an email marketing expert, for free (this is probably the best bit of marketing advice you will receive today).

Most of these things you can start today too!

There are plenty of articles I have written improving your email marketing and host of other marketing subjects for you to use to your heart’s content.

Plus, I have written several email market marketing guides to take you through all the steps to create impressive email marketing campaigns for yourself from scratch.

All of this free knowledge is based on my experience designing and integrating email marketing campaigns for some of the most prominent brands on the planet. I have done the work, so you don’t have to. I’m nice like that.

When do you require an email consultant?

The most significant problems businesses often have is a lack of time and resources to achieve the results they need, forcing them to accept mediocre results from their email marketing.

If you have a business which wants to achieve better results from their email marketing strategy but does not have the knowledge to do so, then you may need to depend on a marketing consultant to get your business to the next level.

Alternately, you may not have the time to test and learn which email strategies work for your business. If you need to get a lot of experience to save you that time, investing in an email marketing consultant can help you get the knowledge you require.

If you want honest, direct and considered email marketing advice, delivered with your best interests at heart, then an email marketing consultant such as myself may be the best answer for your business.

My team and I can work with your business to provide you with the best email marketing advice and services for your business.

No bullshit, just great advise, followed through expertly.

And, if I don’t think I can get you results you need, then I won’t work with you.

I think it is in both of our interests to achieve excellent results for your business. I, therefore, don’t see the point in wasting anyone’s time if I don’t think we can deliver.

So, if you are looking for an honest chat about what an email marketing consultant can do for your business, get in touch now for a free conversation on how to improve your email marketing strategy and your email marketing results today.

Get in touch

Areas of email marketing where I can help you thrive

Each business is unique and therefore requires a solution unique to their situation.

But, whether you are setting up email from scratch for your e-commerce site, setting up trigger or automated email marketing campaigns or looking for ways to improve your overall email marketing strategy, I can help.

I can help you decide on which platform to use, how you should measure success and the best way to improve your email marketing results.

I can also help you if you are looking into a more specific type of email marketing problem. For example, I could help you with a specific retention, transitional or acquisition marketing you may be trying to solve.

I have worked with several leading brands to create simple solutions to complex problems, often involving vast amounts of data and several different processes.

My work has often included end-to-end process mapping and planning, competitor research and more technical areas such as APIs and trigger email solutions.

I enjoy understanding and solving complex issues. I am a marketing geek that loves email marketing!

In what capacity may you need an email marketing consultant

Ultimately, my job is problem-solving. That is all marketers do.

You would work with me to solve a particular email problem you have.

My role would then depend on what you want to achieve and the resources you have to work with at the time.

Depending on your needs, I can take an advisory role, work as part of your team or completely manage your email marketing strategy within our team. It all depends on what you want to achieve and the email marketing problem you are trying to solve.

First, let’s talk about where you want to get to with your business email market strategy, we can then discuss the best way to get you there.

Expect an open and honest discussion about what you need to do to get there and how much help you need from an email marketing consultant such as myself.

I have often told potential clients that they don’t need an expert like myself to help them. If you don’t need an expert then I will be the first to tell you so.

You can then decide as to the best approach to solving your email problem, knowing that you have all of the facts in front of you.

I see this as the best way for you to get the most out of an email marketing consultant; removing the worry that someone is simply trying to take your money for things you can do yourself.

Revolutionary? No, it’s just a better way of doing working with people.

Fundamental email marketing problems I can help you with

Setting up Email Campaigns

If you need transactional emails setting up for your e-commerce business or require a way to accumulate email addresses from the readers of your blog, I can help you create and set up transactional email flows which ensure your customers are collected, verified and communicated to effectively.

I can help you decide which email platform to use, how to design your email templates and when to send your emails to get maximum impact.

I have worked with a lot of email providers, so I can also tell you which providers to use for your situation.

Please note:

If you are starting up your blog or business, make sure you read my article on the best free email marketing applications you can use. This is a tremendous starting block towards getting the right email platform for you.

If you would like to learn more about setting up email campaigns, then click to read more about the subject.

Learn more about setting up email campaigns

Optimising Email Marketing Campaigns

You may find that you want to improve your current email processes.

Templates can be outdated and may not be efficiently displaying across different mobile devices or may be performing way below where they should be regarding their open rates, clickthrough rates and sales those emails are generating.

I can work with you to optimise your email campaigns to be infinitely more productive. We can create a step-by-step plan to get your email marketing to the level it should be: world class.

I can also work with your data to improve your customer targeting, so you only spend money emailing the customers who are likely to bring you revenue.

If you are looking for massive improvements across all of your email marketing campaigns, then click to start learning the art of the possible.

Learn more about optimising email marketing campaigns

Communications and Email Response Mapping

Trying to create an email flow plan for each of the different stages of the customer lifecycle?

Trying to work out what the best retention strategy for your business should be?

I can help you improve your acquisition, transactional, engagement and retention strategies to make sure that you are providing both the best service and getting the most from your current customer base.

Not got an acquisition, transactional, engagement and retention strategy?

No problem. I can help you create one from scratch if you need help here. I am more than happy to help you create killer email marketing campaigns that will improve your key figures and bottom line in specific email marketing areas

Learn more about email journey mapping

Please note, it might be a smart starting block to read my email guides on acquisition, transitional, engagement and retention.

You can learn loads of the essential steps of how to achieve excellent results, without having to depend on expert advice.

Measuring success

Business leaders often want to understand what ‘good’ looks like so they can benchmark where they are currently and where they need to be.

I can work with you to establish email marketing testing plans designed to get the maximum amount of gain in the minimum about of steps.

We can work out a roadmap to establish where you are, where you should be and how long it should take to get there.

That way, you are entirely in control of what we are doing, the reasons behind each step and what we expect to achieve.

The great thing about email marketing is the fact that it is so metrics driven, therefore email marketing success is easy to measure and reward.

With this in mind, we can build entire testing cycles across each part of your email marketing strategy, continually optimising each section for optimum results.

If you are interested in finding out more about how to establish performance benchmarks and how to start measuring success for your business, then get in touch.

Learn more about measuring success.

Working out what to do next

Wherever you are on your journey to mastering email marketing for your blog and business, I am always here to help.

You can read my email marketing articles for the latest information on the subject.

Alternately, you can read my email marketing guides so you can work out the best way to set up and run your email campaigns.

However, if you want an email marketing consultant to help you with your business, then please get in touch to receive free impartial and confidential email marketing advice wholly catered for your business.

If you would like help in more areas than email marketing, I also cover a wide range of marketing specialities including SEO, paid media, website design and development and affiliates also.

If I can’t help you, then I can at least put you in the right direction to achieve the best results for your business.

Get in touch today and start getting the results your website deserves.

Get me the results my business deserves.

Do you need help with your business?

If you would like to talk about getting your marketing where it should be, get in touch now.