Setting Up Email Campaigns

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Email marketing is as popular as ever, despite Facebook and Instagram leading the way on the digital marketing scene. Setting up an email marketing campaign may sound complicated, but it doesn’t need to be! In fact, drawing up a plan for an email marketing campaign and setting it in motion is pretty simple when you get your head around the basics.

With email marketing, you are using a powerful tool which gives you instant access to the pockets of your followers. Just think — how often are you away from your phone? It’s a bloody great way to interact and build connections with your subscribers, yet many business owners disregard its importance.

With billions of emails being sent around the world each day, it is important that yours is not lost in the crowd. This is where myself and my team come in; we are a team of seasoned experts who can help you take control of your email marketing campaign. We put you in the driving seat and provide you with industry leading knowledge, expertise and services to enable you to achieve the results you want.

How I Work

During my time in digital marketing, I have worked with many clients – small and large – and helped them build email marketing strategies from the ground up. As a result, I am a very flexible, direct and honest person who wants to help you achieve the very best results you can, and make you realise the potential of your business.

My approach to email consultancy is very different from what you will find with most other consultants and services, that’s for sure! Not only am I happy to develop your email marketing strategy, I will show you how to achieve the results you want; I do not keep any of my methods secret and I wholly believe that the more people I can help to achieve real results, the better.

What many people do not understand is that you do not need to be a marketing professional to get the most out of an email marketing campaign. In fact, there is so much you can do without having to pay or rely on people like me!

Even though email marketing is something anybody can do, there are some situations where you will benefit from services such as mine. If you do not have the knowledge or simply do not have the time to dedicate towards achieving better results for your business, for example, people like myself can step in and do it for you.

If you are looking for simple, honest advice which gets straight to the point and does not overcomplicate stuff which ought to be simple, drop me an email and I will get back to you.

If you would like to learn more about why email marketing consultancy might be right for you, keep on reading!

Read My Articles and Guides

I have posted plenty of insightful and useful articles about email marketing on my blog. You can find it by clicking here and it is a fantastic place to start if you want to grasp email marketing by the horns and take control of your campaign!

Honestly, this is a very simple yet effective way to dramatically increase site traffic and sales. If you do want a helping hand, though, I am here to help — just shoot me on over an email and I will be in touch.

Email Marketing is Pretty Simple

Email marketing doesn’t have to be difficult. If you do your research and put some effort into your campaign, there is no reason why you cannot drive your own results.

Not only are there plenty of guides and resources out there to help you learn the basics of email marketing, there are also a large number of applications and services which can help you put your marketing plan into action.

More often than not, business owners massively over-estimate the complexity of marketing. The fact of the matter is, marketing is simple. If you think of marketing as 1) grabbing people’s attention, 2) converting the attention and 3) keeping it, you will see that marketing is not something which needs to be feared after all.

Advantages of Using an Email Consultant

If you do decide to seek somebody to help create, run and manage your marketing, an email marketing consultant like myself can be a great way to maximise your email campaign’s return on investment.

With a highly specialised knowledge of email marketing and the intricate details of the overall email marketing process, me and my team are here to help you not only produce highly engaging email content which drives results, but teach you how its done and help you do it for yourself.

There are a lot of ways you can benefit from reaching out to us, but here are four ones we think are most important –

  1. Save time

Let’s be honest, you are running your own business – your time is precious! As the operator of a small or medium business, your time should be focussed on the things which really matter. By outsourcing your initial email marketing campaign to us, you will have a lot more time to focus on other matters and benefit from the natural growth our email marketing campaign can help you achieve. Then, when you’re ready, we can show you how it’s done and teach you how to manage it for yourself.

  1. Benefit from specialist knowledge

Although email marketing is a pretty simple thing to get your head around, there is still a lot you can learn by letting consultants like me and my team start off or take over your email marketing campaign. We have a lot of specialist knowledge which spans a vast range of niches and industries. After all, we are professionals who do this stuff full-time!

  1. Consistent campaigns help develop relationships

In email marketing, consistency is key; an email campaign is an ongoing promotional process which you need to keep consistent and recognisable in-order to build trust among your subscribers and establish proper relationships with them.

We really do understand the importance of being consistent in the delivery and content of your business’s emails, it is a delicate balancing act between not being over-bearing and still delivering frequent content which is of a decent quality. Because of this, it can be a little tricky at first to get your head around what you should be writing.

  1. Take advantage of industry experience

Email campaigns have been around since the dawn of the World Wide Web and, as a result, people like us many moons of experience which can take your marketing to a whole new level.

More often than not, an email consultant will have specialist experience within the industry you operate, and this can really help your email marketing campaign resonate with your subscribers and help drive measurable results.

You are totally welcome to browse other areas of our site to further your knowledge or reach out to us if you feel like our services could be useful.

Key Areas

Creating and delivering an email marketing campaign is a pretty fun creative process, but it takes time to develop. There are several key areas within the overall email marketing process which me and my team of email marketing specialists can help you with, or just give you some general guidance on.

  1. Deciding how to use email in the best possible way

The type of email marketing campaign which works for one business may not work for another. Email marketing is pretty personal and is a carefully thought-out process which considers the individual business, its industry and what it wants or needs to achieve through email marketing.

From your bog-standard promotional campaign to the seasonal campaign or a weekly newsletter, how to best utilise your email resources is a strategic and carefully calculated process.

Email marketing campaigns are not one-size-fits-all. My team of email marketing specialists always get the ball rolling by taking a step back, looking at your business on the whole, taking into account in which industry and where you operate, who your target market is and your product(s) and or service(s), amongst other things, to work out how email marketing can be used to best benefit you.

  1. Figuring out your content

Content is king when it comes to email marketing; customers will not engage with an email which is not immediately engaging and does not look good.

No matter how swish your email looks, it will get trashed straight away if it is missing well-written content. It is important to hit the ground running — subscribers generally only give you one chance to grab their attention and if your initial email doesn’t cut the mustard, you may well find all of your future emails meet the same fate.

Deciding on the content of your email marketing campaign itself is possibly the most important service we offer. Email marketing content is make or break, there is no room for error and we work closely with you to deliver highly personal and tailored content which has the best chance of resonating with your subscribers and provoking the reaction you desire.

  1. Integrating our website

Funnily enough, sending mass-email marketing isn’t something you can do through a standard email provider such as Gmail!

As part of our services, using modern and industry-leading email software, we can integrate email services to your site which you can then use to kick off your marketing campaign and send emails to your masses of followers, without running the risk of being sent straight to the spam filter.

  1. Setting up transactional emails

Transactional emails are our forté! What is a transactional email?! I hear you ask. Simply put, a transactional email is an email (no points for guessing that one!) which is triggered by interaction from somebody on your website.

Transactional emails allow you to get a much higher return-on-investment from your email campaigns. Luckily for you, we know all about them! If you want an email to be triggered and sent to a subscriber when they perform a certain action on your site (such as add a product to their favourites) we can not just do it for you, but teach you how to do it too.

  1. Setting up your first email marketing campaign

When we have got to know you and your business a little better, we can get things underway and kick off your very first email marketing campaign! We will spend our time working closely with you — we want your first email campaign to be bang on and be something which your subscribers will remember and want to read more of.

Myself and my team will allow you to exercise as much or as little control over the campaign as you desire. It does not matter if you want us to take complete control and get the entire thing done from start-to-finish, or would simply like us to provide you with a little guidance, we can provide you with a service to suit your specific needs.

  1. Creating trigger campaigns

When you have got your basic email marketing campaign down to a tee, you will need to start branching out to other types of email-based marketing to keep your content fresh and subscribers interested.

There are literally hundreds of ways you can utilise an email-based marketing campaign and we could quite easily sit here all day listing them all… but, nobody wants to read that!

One thing you need to know about are trigger campaigns. Similar to transactional emails which are sent when a customer performs a certain action, a trigger campaign is an event-based email campaign which will kick off when a customer or visitor to your site performs a certain action. Trigger campaigns really let the creative juices flow and they are a brilliant way to engage with your subscribers.

  1. Understanding email results

Although the email marketing process is fairly simple, understanding email results can be a little challenging, particularly if you have never dealt with metrics before. This is another service which we offer, and we encourage you to get in touch if you would like to learn more about metrics in general or make sense of your own.

Email metrics and results enable you to see exactly how your email marketing campaign is performing. There are a lot of different ones which you need to get your head around if you want to run a successful email campaign, so do keep this in mind and feel free to drop me a line.

  1. Creating email content and an email plan

With us, the buck doesn’t stop with outlining your email marketing campaign. We are more than happy to help you write the content itself and develop an overall plan for the future of your campaign.

As with any form of marketing, it is important to have high-quality content supplemented by a carefully-drafted plan so that you are in the best place possible going forward from the campaign planning stage to executing it. An email plan needs to be comprehensive and explore all possible situations so that you know exactly how to respond when the results start flying in!

Reaching Out to an SEO Consultant

Optimising your social media accounts and managing them day-to-day is a time-consuming process.

Although it is something you are capable of and doesn’t require any specialist knowledge, your time would be better spent running your business. This is where things become difficult; you need to ensure you have a strong and optimised social media presence, but it takes time to do.

Many companies, especially start-ups, outsource their social media optimisation and overall SEO to people such as myself who have years’ worth of experience operating professionally within the digital marketing industry.

I know SEO like the back of my hand and have worked with thousands of clients across various industries to deliver results. By working with me, we can fully optimise all your social media pages so that they are working to drive up your website’s search engine rankings.

If this sounds like something you may be interested in, feel free to get in touch for a quick chat. Alternatively, you can view the rest of my SEO services or check out my blog to learn more about SEO.

Got a few questions? Unsure about whether you need the full extent of my services? Feel free to email me anyway, I am always happy to provide obligation-free assistance.

What to Expect

Working with me and my team is not like working with any other marketing consultancy service on the internet, that I can guarantee. I started my consultancy service because I was sick and tired of seeing lies being sold by so-called “marketing professionals” who, whilst delivering good results, would charge an arm and a leg for the pleasure and not bother to teach their clients anything.

That way of operating is not something I agree with. My service is very simple: straight-forward consultancy for your email marketing campaign which both delivers results and develops your knowledge along the way.

No buzzwords. No fluff. No lies.

My only interest is in helping you see the results you deserve. That’s it. I am happy to help you out no matter what stage your business or marketing campaign is at. It does not matter whether your marketing plan is non-existent, or you simply want me to have a quick look over a plan you have drafted, I am happy to provide my services and point you in the right direction.

Still Not Sure?

If you are still not sure where to proceed from here, I highly recommend that you give some of my email marketing articles a read. This is exactly what I meant when I said I am happy to be a teacher as well as a consultant — my articles provide you with all the latest information about email marketing and you can begin learning the basics right away.

If you read through my articles properly and take time to learn about the areas they touch upon, you can quite easily work out how to develop and execute your very own email campaigns.

That said, however, if you would like me to help you out with your email marketing campaign or are finding my articles difficult to digest, please get in touch to receive some free, quality advice.

Do you need help with your business?

If you would like to talk about getting your marketing where it should be, get in touch now.