Pay-per-click (PPC) advertising is one of the most common forms of advertising on the internet and it is something which you are bound to have seen.
Most commonly seen at the top of search engine results pages, companies using PPC advertising as part of their digital marketing strategy accrue advertising costs each time somebody clicks their ad. It is a powerful way to get yourself noticed and drive up traffic.
Every business utilises PPC advertising to meet different campaign goals. Generally speaking, however, PPC is used for increasing traffic and sales, generating leads and building general brand awareness.
It is a key part of any digital marketing strategy as a relatively cost-effective and powerful solution which, when properly utilised and targeted, can generate hundreds and thousands of clicks and potential leads each day.
PPC is all about targeting and by running advertisements which are niched down and focussed towards a specific audience searching for a specific product or solution, you will be displaying relevant ads which appeal to the end-user rather than being viewed as spam.