SEO
Improve your website ranking with a SEO Consultant

If you have had a new website made, done some SEO or are looking to improve your current SEO strategy, my team and I are here to help you with it. Whether you are just looking for a little guidance or want to outsource your SEO entirely, I am here to help you achieve the very best results.

I have put together lots of resources and guides which can teach you how to best optimise your website for search engines and drive up organic traffic. By reading my guides and looking at some of my other resources you will achieve the best results possible.

My name is Murray Dare. I have been working professionally in digital marketing for over a decade, and throughout this time I have helped thousands of people get their websites noticed and dramatically increase their organic traffic levels through smart and scalable search engine optimisation.

I have also worked with a number of businesses to help them design their websites, put together marketing campaigns and managed various other projects for major clients.

This page is an introduction to search engine optimisation and should serve to help you get your website off of the ground. I hope that it will help you build a successful SEO strategy and get you to the very top of search engine results.

If whilst reading this you would like a little help, guidance or have something clarified, feel free to reach out to me via email. I am here to help you achieve only the very best results from your SEO strategy and will reply to you as soon as I can.

For now, though, let’s go further into SEO.

The basic function of a search engine is to display relevant websites in response to a user-submitted search query. If somebody in Newcastle is looking for an electrician to do some work on their home, that person may type “Newcastle electricians” into Google. Google will then collate results and rank them in order of relevance.

What determines relevance? A website’s overall design, SEO and quality of content! Electricians in Newcastle who have the best quality websites with the best SEO strategy and the best content will rank higher than those who do not.

Search engines work in two ways: crawling & indexing; and providing a ranked list of results.

We are going to look at these two core functions independently and pick them apart –

Search engines use “crawlers” – robots using algorithms – to find links which lead to webpages. When the crawlers find a webpage, they scan the page’s code and store bits of it in databases which is retrieved later to display results for a search query.

Because this is a huge task which involves billions of pieces of data and thousands of pieces of information being processed every second, search engines demand that results from webpages are displayed straight away so as to satisfy the end-user.

This is why even a one or two second delay caused by your website can cause it to display far down the search results.

In a matter of seconds, search engines return a list of results which are relevant to the search query and are ranked according to website popularity.

A relevant search result is one which a search engine’s algorithm deems to be popular and of a high-quality. Hundreds of individual factors and variables influence these algorithms, and this is what has turned SEO into a vastly complex and intricate tool. Once upon a time, search engines would just scan for keywords, however, these days have long since passed.

The benefits associated with optimising your website for search engines are endless, but here are five ones which stand out above the rest –

This is the overriding reason for carrying out SEO and it is the biggest benefit associated with it. Websites at the top of search engine results receive the lion’s share of web traffic, so ranking within the top five-or-so results on Google, Bing or any other search engine can result in a massive increase in organic traffic for your site.

Users tend to trust the websites which appear towards the top of search engine results – “if it’s good enough for Google, it’s good enough for me!” – whereas most people executing a search query will not venture past the second or third page.

SEO provides you with results which are trackable in real-time and can be quantified for further use in your business operations. SEO professionals and agencies have lots of clever tools which can track virtually every aspect of an SEO strategy – from keywords to backlinking – and be used to comprehensively analyse your SEO and whether it’s working.

Using results and metrics from SEO analytics, you can drill right down to the core of your SEO strategy and see the finer details of the traffic coming to your website (i.e. individual demographics and search queries used). Using this information, you can manipulate your business operations to better serve your target market and increase your profits, meaning SEO has the potential to massively return on your initial investment.

You may remember that I mentioned how SEO is designed to make your site more appealing to both search engines and the end-user.

The goal of SEO is to improve your website by adding quality content, making it easy to navigate and work across all devices. These go hand-in-hand with the overall user experience which makes it much easier for traffic coming to your site to learn more about your product or service.

A huge part of SEO is re-structuring your website and tinkering with its architecture to make its individual pages easier to find, navigate and use. This does not only make it easier for search engines to find, but it also improves the overall user experience for traffic which comes across your site; a website with a better user experience is much more likely to convert leads.

SEO is by far the most cost-effective marketing method out there. Why? Because SEO targets people who are already looking for a product or service similar to or the same as yours; you do not have to spend time carefully creating engaging content to persuade potential customers and convert leads. The traffic coming from SEO is already engaged and results in money being saved.

As a result of this, leads generated by SEO can cost in upwards of 50% less than other leads such as social media marketing, email marketing or cold-calling. When you finally get to the front page of search engine results, your market access will have increased massively for a fraction of the cost of other marketing methods.

Search engine results remain there 24 hours per day, 365 days per year. SEO is not affected by variables such as time, day, interests or search history like other methods of marketing – when somebody performs a search query which relates to your business, product or service, you will show up right there and then.

There are virtually no alternative marketing methods which can provide such a consistent and high level of exposure to potential customers who are already engaged and actively searching for something you offer.

SEO has various elements, some of which are complex, but most people can learn and apply the basics of SEO to their website. Even the smallest amount of SEO which has been properly applied can make a huge difference!

There is no reason why you can’t

It all comes down to you – if you are willing to put in the time and effort to learn about SEO and apply it to your website, there is no reason why you cannot have your website appearing on the front pages of search engines.

Search engine optimisation is a hugely important and beneficial marketing tool and is something which all business operators need to be including on their websites.

We have covered what SEO is, how it works, why it is important and how search engines use optimised content to display relevant and ranked search results to your customers.

SEO is not something which anybody can ignore; in-order to succeed on today’s Web and get ranked highly in search engine results, you need to have a strong SEO strategy in place.

When it comes to implementing one, you can either do it yourself or consult an SEO expert or agency to handle it for you. Although it is very possible to carry out SEO for your website yourself, it takes a lot of time and effort in both researching and applying SEO practices.

If you are willing to put in the effort and learn about SEO, there is no reason why you cannot put some effort in to implement a strong SEO strategy for your website.

If you do not have the time, however, or would like an SEO professional to do all the SEO work for you and keep your content fresh and in-line with the latest SEO developments, consulting a professional such as myself is the right option for you.

No matter what you decide to do, you can always reach out to me and my team with your questions or for any advice. It does not matter whether you just want a little guidance or help getting started with making an SEO strategy, we are here to help you get your website to the front pages of search engines and converting more leads.