Search engines such as Google and, well… mainly Google, dominate the internet. There is no escaping their prowess and virtually all of us use them every single day. Without Google, many of today’s most successful businesses would not exist. Google is more than just a search engine – it is an important business tool and you need to understand and use it properly.
Because of the role search engines like Google play in our lives, websites need to be created and filled with content in a way which makes them easier to be discovered by search engines. This is known as search engine optimisation (SEO) and it is something you cannot escape on today’s Web!
Optimising your website for search engines is something which you should (and can!) do –it is important because it enables your target market to find you easier, increasing your site traffic and conversions. With a good amount of research and some hard work, there is no reason why your website cannot be appearing at the top of search results. If you don’t optimise your site, then you will not be found by your customers… it’s that simple! There are some things which you can do straight away to optimise your site, but obtaining real results takes time and effort.
If you are not yet using the best SEO practices available, you will struggle to get your website found by new search engine traffic and thus have a lower conversion rate and sales volume.
If you have a new website, haven’t focussed on SEO or are looking to take your website to the next level, read on to find out how you can get your website noticed by the people who matter.