Search engines like Google dominate our lives.
They offer advice on what to wear based on the weather; teach us how to make a new meal for dinner; or even where to buy a new set of saucepans from.
Search engines analyse billions of websites to decide who should rank highly for particular searches.
Search engines optimisation (or SEO) is the process of creating content that fulfils a searcher’s query. Then, optimising it to increase your position on search engine results. Above all, it’s a vital part of any online marketing strategy.
People increasingly use the internet for most of their purchase and decision making. Therefore, you need to ensure your website is ranking well for your chosen keywords.
Optimising your website for search engines is something which you should be doing daily. This is because the opportunities it can present are unrivalled in comparison to any other type of organic marketing.
By having a good SEO and content marketing strategy, you’ll start appearing higher in these search engine results pages (SERPs).
Most importantly, this will make it easier for your target audience to find you. Which in turn, will result in an increase in your site traffic and conversions.