Keyword Research


SEO keyword research lies at the heart of content marketing. It’s crucial in understanding what your customers’ needs and queries are.

Trying to answer these queries will guide every piece of content you touch, helping you to reach new audiences who are interested in your brand’s products or services in the process.

Enter keyword research

Keyword research is an important pre-emptive step which you need to carry out before you optimise your website and its content. Without keyword research, it is difficult to figure out what key phrases to optimise your articles and pages for. 

SEO keyword research also helps you to find and forge connections with a wider audience. If users search for X, and you offer relevant content about topic X, they’ll be more likely to find you. Better still, they’ll be more inclined to engage with your website.

After all, how are you ever going to meet new people and form connections if you’re not on the same page? 

Carrying out proper keyword research can yield a huge return and its an important factor of any successful SEO strategy. By ranking for the right keywords, you can increase website traffic and conversion rates.

Keyword research is fundamental for your business to grow online

Keyword research is a detailed process, which includes:

  • Researching your niche and creating a list of keywords that describe your business and the products or services you offer
  • Analysing your website’s content and your industry in general to see which keywords are relevant to your niche
  • Categorising keywords into short and long-tail search terms
  • Finding the intent of your potential customers from the keywords they’re using
  • Determining the value of your keywords and which ones you should prioritise 
  • Conducting a thorough competition analysis to see which words are already ranking, and how much of challenge ranking for your valuable keywords will be
  • Creating a content plan based around your keywords which fulfils the searcher’s query and intent

It’s important to remember that although keyword research is hugely important, it is only one part of the SEO process. 

Once you have created a plan, the way you incorporate keywords into your content, along with the technical aspects of SEO will be vital to your website’s ranking success.

How we can help

Working directly with you, we can help research and choose the right keywords for your brand and the products or services you offer.

We can also conduct a detailed competition analysis, helping you gain insights into your competitors and determine the best approach to outrank them. 

But keywords are only part of the process when it comes to having success with SEO. If you’re looking for digital marketing expertise to guide you through the process, my team and I can create a robust and actionable content marketing plan. We can increase your rank on search engines for the keywords that really matter to your business.

Ways we can work with your business

  •   We can work on an advisory level, guiding you on how to conduct keyword research and which search terms you should target
  •   We can build you a custom content plan, write your content and align your existing content as part of an ‘all-inclusive marketing’ service
  •  Assess your current pages and recommend keyword changes to boost your visibility
  •  Implement the necessary changes on your existing content, using keywords to increase your rankings

Why you should work with us

  •  We lead by example, all the marketing activities we recommend are the very same actions we undertake in our own marketing campaigns
  •  We are thought leaders, we’ve written guides and hundreds of articles on how to use keywords to climb rankings
  •  We work with companies across lots of different industries, giving us great knowledge of what really works
  •  We are 100% flexible and take a ‘we only do what we need to’ approach – we only do the work required to achieve actionable results for your business
  •  We value a consultative approach, speaking to you with complete transparency, putting your business needs first

Let’s talk about your business

Contact us today for an obligation-free chat on how our personalised SEO and content marketing plans can use keywords to help you rank higher, increase site traffic and improve your conversions. 

We’d love to hear all about your business, and how we can target the right search terms to get your website ranking higher than your competition.