Keyword research is an important pre-emptive step which you need to carry out before you optimise your website and its content. Without keyword research, it is difficult to figure out what key phrases to optimise your articles and pages for.
SEO keyword research also helps you to find and forge connections with a wider audience. If users search for X, and you offer relevant content about topic X, they’ll be more likely to find you. Better still, they’ll be more inclined to engage with your website.
After all, how are you ever going to meet new people and form connections if you’re not on the same page?
Carrying out proper keyword research can yield a huge return and its an important factor of any successful SEO strategy. By ranking for the right keywords, you can increase website traffic and conversion rates.