Off-Page SEO optimisation for your business is just as important as on-page SEO. You’ve probably heard lots about on-page SEO and its ability to help you rank highly, increase your site traffic and improve conversions.
But are you familiar with the impact off-page SEO can have on your business?
Off-page SEO is relatively easy to implement and do yourself. However, many businesses overlook it when forming their overall SEO strategy.
Search engine algorithms are growing in complexity. However, the relevance, trustworthiness and authority of a website continue to play a major role in its ability to rank.
This is where off-page SEO can greatly improve your website’s ability to rank highly and reach a wider audience.
Off-page SEO refers to all the activities that you do away from your website that impact your visibility on search engine results pages (SERPs).
This includes, amongst other factors:
- External sites that link and promote your website
- Reviews people leave about your business
- The citations that you put out yourself