We all know what websites are and the important role which the internet now plays in the lives of consumers worldwide.
Despite this, there are many businesses which don’t have a sufficient online presence, either because their websites are outdated and not robust enough to stand up to modern requirements, or because they do not have a website or web presence at all.
If you are running your own business and don’t have a robust, well-made website then you are almost certainly going to be losing out on lots of business opportunities.
Your website is your company’s home on the internet and it can be utilised in many ways to promote growth both on and offline.
By far the main reason why some businesses opt for not having a web presence is because they are relatively difficult to create, especially if you have little to no understanding or experience of programming languages and web development practices.
Not only that, but many business owners feel overwhelmed when it comes to looking for a developer or design agency to create a website. As a result, many either don’t bother or opt to create a low-quality slap up website made with a website builder (more on this later.)
If at present you do not have a website which is modern, responsive, well-optimised and built with your specific industry in mind, you will struggle to be found by your target market. If your target market can’t find you, you will struggle to gain customers and grow.