You get no points for guessing that speed testing involves measuring how fast your website loads, and whilst it may sound straightforward, there’s a lot more involved than you might think.
Website speed is very important—so much so that it’s one of the factors which Google weighs heaviest when ranking pages—that your website runs quickly and that your pages load almost instantly. If your site and its content take too long to load, Google won’t rank your site very highly or at all.
Waiting is a hassle, and nobody likes to do it. Whether it’s in a line at the shop, in traffic or for a friend, it’s everybody’s biggest bugbear and the same is true when it comes to the digital world. I’m willing to bet that you have quit while waiting for a website to load because it’s taking too long—I sure have.
It’s likely that your customers have too if your website takes too long to load. It is thought that over two-thirds of people will back out of visiting your site if it takes more than two seconds to load… that’s right, two seconds, especially if somebody is visiting from a mobile device.
Consumers have grown accustomed to instantly being able to access whatever they want, whenever they want it, and this includes your website. If they can’t get onto your site straight away, chances are that they will jump ship and won’t come back anytime soon.
If you are here because your website is running slowly, or you simply want to perform a speed test to figure out how it is performing, then you have come to the right place. I am a web developer and digital marketing professional who has spent years creating, redesigning and fixing clients’ websites in addition to handling their SEO and marketing.
With a little research and effort, you can quite easily get your website back to speed.