On-page Optimisation

On-page optimisation refers to all the measures that can be taken within your website to improve its position in search rankings.

On-page factors include the quality of your code, textual and visual content, and the user-friendliness of your site. Off-page factors, on the other hand, include things like links from other websites, social media, and other marketing activities outside your website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google.

The importance of on-page SEO

On-page SEO consists of all the elements of SEO that you can control best. If you own a website, you can control the technical issues and the quality of your content. Focusing on on-page SEO helps increase the probability that your off-page SEO strategy will be successful.

Key on-page SEO factors

  1. Start title tags with keywords

    Your title tag is the most important factor when it comes to on-page SEO, and the closer a keyword is to the beginning of it, the more weight it has in search engines.

  2. Keep URLs short and to the point

    Avoid confusing, lengthy URLs that make it difficult for search engines – and site visitors – to understand. Instead, keep page URLs short and keyword-rich.

  3. Add modifiers to your titles

    Adding relevant words like ‘guide’, ‘review’, etc. help you rank for long-tail versions of your target keywords.

  4. Include keywords early on

    Aim to thread keywords into the first 100 words of a piece of content.

  5. Make sure your site is mobile-friendly

    Google started penalising sites that aren’t mobile friendly in 2015, and they’re likely to crack down even more going forwards. Responsive design is the best way forward, as this allows your site to seamlessly transition and adjust to the size of the screen it’s being viewed on, from desktop to tablet to mobile.

  6. Boost page loading speed

    Google uses page speed when ranking websites, and statistics state that 75% of users won’t revisit a site that takes longer than four seconds to load. You can boost your site’s speed by compressing images and switching to faster hosting.

  7. Optimise images

    Make sure image file names include keywords, and that your target keyword is part of the image’s alt text.

  8. Use social sharing buttons

    Although they might not play a direct role in ranking your site, social shares generate more visits to your site, and the more people who access your content, the higher the likelihood of someone linking to it.