On-page optimisation refers to all the measures that can be taken within your website to improve its position in search rankings.
On-page factors include the quality of your code, textual and visual content, and the user-friendliness of your site. Off-page factors, on the other hand, include things like links from other websites, social media, and other marketing activities outside your website. If you focus on off-page SEO, you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in Google.
On-page SEO consists of all the elements of SEO that you can control best. If you own a website, you can control the technical issues and the quality of your content. Focusing on on-page SEO helps increase the probability that your off-page SEO strategy will be successful.
Your title tag is the most important factor when it comes to on-page SEO, and the closer a keyword is to the beginning of it, the more weight it has in search engines.
Avoid confusing, lengthy URLs that make it difficult for search engines – and site visitors – to understand. Instead, keep page URLs short and keyword-rich.
Adding relevant words like ‘guide’, ‘review’, etc. help you rank for long-tail versions of your target keywords.
Aim to thread keywords into the first 100 words of a piece of content.
Google started penalising sites that aren’t mobile friendly in 2015, and they’re likely to crack down even more going forwards. Responsive design is the best way forward, as this allows your site to seamlessly transition and adjust to the size of the screen it’s being viewed on, from desktop to tablet to mobile.
Google uses page speed when ranking websites, and statistics state that 75% of users won’t revisit a site that takes longer than four seconds to load. You can boost your site’s speed by compressing images and switching to faster hosting.
Make sure image file names include keywords, and that your target keyword is part of the image’s alt text.
Although they might not play a direct role in ranking your site, social shares generate more visits to your site, and the more people who access your content, the higher the likelihood of someone linking to it.