On-page SEO is the practice of optimising individual web pages in order to rank higher and encourage more relevant traffic from search engines.
On-page refers to both the content and the HTML source code of a page that can be optimised, as opposed to off-page SEO which refers to links and other external signals. It’s something that changes regularly, so it’s important to keep up with the latest practices.
Several on-page elements affect your website’s ranking in search engines, including:
The content of a page is what makes it worthy of a search result position. It’s what the user came to see, so search engines put it top of their list of priorities, so it goes without saying that it’s important to create good content.
But what is good content? From an SEO perspective, good content has two attributes: it must meet a demand and it must be linkable. If people can’t link to your content, search engines are unlikely to rank it, which means your content won’t drive traffic to your website.
After content, correct title tags come next on the list of important elements of on-page SEO. A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in search engine results as the clickable headline, and are important for usability, SEO, and social sharing. They should accurately and concisely sum up the content of a page.
URLs should be structured in a way that follows the category hierarchy of your website. By looking at the hierarchy, search engines can deduce the specifics of the page’s content, which helps its ranking in search results.
URL structure is important because it helps the search engines to understand the importance and relevancy of a given page.
Content pages are what makes a website great (or not) and are almost always the reason someone visits a site. Content pages should be specific to a given topic, such as a product or service you’re offering, and be relevant.
An ideal web page should:
Any way of improving the performance of your website is only ever a good thing. Your on-page SEO is an important element in the overall success of your site, so the good news is that there are plenty of benefits to on-page SEO assessment.
Strong local results are achieved by implementing SEO features like your location in the title of your landing page. So if you’re offering a service or product and want to reach out to customers in your local area, make sure you say where you are on your site.
Websites can be highlighted in organic search results with the help of page structures. Page ranks increase when keywords are clearly defined, while link building helps spread the word and bolster the reputation of your business.
When compared to off-page SEO techniques, on-page SEO techniques are easy to implement, therefore saving you time.
In order to achieve good rankings, good user experience is essential. Things like bounce rate and average time per visit are important to look at as they give you an indication of whether or not your site’s content is engaging enough.
By optimising your meta description and meta title, making them both engaging and enticing to prospective customers, you can organically improve your click through rate and traffic.
If all this sounds techy and complex, rest assured it isn’t. We understand, though, that as a business owner there’s lots for you to think about, so save yourself some time and leave your on-page SEO assessment to us.
We’ll check your website against our in-depth list of crucial and nice-to-have on-page-SEO elements, using this to make recommendations to you on how your site can improve.