Content Writing

Content writing is massively important for any business. It doesn’t matter what product or service you provide, what industry you operate in, or how old your business is, you should be doing or investing in it.

We are now in an age where most people depend on the internet to source information and, ultimately, purchase products or services. The internet is the world’s biggest marketplace and one way you can appeal to your target market is through high-quality written content.

It is an absolute must for business operators to keep their websites optimised and filled with quality, informative, and valuable written content that is up-to-date.

With good content, your website will slowly gain more traffic, and ultimately sales, as you establish yourself as a leader within your industry and one of the leading sources of authoritative information.

As a result, content writing is one of the most effective and easiest ways to achieve growth.

Content writing strategies typically consider SEO, too—well-written, informative, and valuable written content that is optimised for search engines is the best way to consistently drive regular traffic to your website.

It is often rightly said that content is king on the internet. If you have a website that lacks in this department, you will struggle to grow and remain competitive.

It is often rightly said that content is king on the internet. If you have a website that lacks in this department, you will struggle to grow and remain competitive.

On this page, we are going to cover content writing: why it’s important for both your business and SEO, what makes good content, and how you can go about implementing your written content into your current workflows.

But First, A Little About Me

I am a digital marketing consultant and web developer currently based in Norfolk. For around ten years now, I have been working in this capacity and have spent this time building relationships with hundreds of clients operating all around the world.

Some of the projects I have worked on include website redevelopment and designs, content writing, and the production of SEO audits or digital marketing strategies. My clients include small businesses, large international companies, and familiar household brands. Myself and my team, people with proven expertise in areas such as design, development, writing, and programming, have several decades’ worth of experience between us.

This page is meant to be a basic introduction to content writing and provide inspiration for getting started for yourself. Depending on your written ability, it may be something you can do for yourself. That being said, it’s often a good idea to outsource your content writing for the best results. It’s not just the written word that’s important here, there are other factors at play such as SEO and getting the tone right for your audience.

If you are interested in these or any other services, or simply have a question or two, feel free to contact me. My team and I are always on hand to answer any questions you may have and move forward with your goals.

How I Can Help

Got a question? Want to enquire about my services? Again, reach out to me for an obligation-free chat.

If you decide to move forward with my services, I will work closely with you and my team to research, plan, and produce written content that will give your business a major boost by driving growth through organic traffic.

If you don’t think my services are right for you yet, that’s fine too! I encourage everybody to give content writing a go for themselves, so they can learn about it in context. If after you dip your toes in the water you decide that you want to utilise my content writing services, that’s fine too!

Me and my team will work closely with you to assess your situation and apply a methodical process, building a content writing plan that will help establish your business and stand tall above your competition and all the noise online.

If you are interested in this or anything else, contact me to find out how my team and I can be of assistance.

Why Content is King on the Internet

Content is king, a term once used by Bill Gates over two decades ago, is just as relevant today as it has ever been. But why? What makes content king, why is it so important?

Although the nature of content has changed—from blog posts to YouTube vlogs and everything in between—it is classic written content that takes precedent online and is highly important to nail on the head.

Written content is increasingly making its way into digital marketing strategies and is becoming one of the more crucial elements. Here are three reasons why:

1. Content pushes engagement

Blog posts, social media posts, and other forms of good content encourage your followers and target market to engage with your brand or business. Genuinely good content tends to encourage people to like, share, comment, and even make purchasing decisions. If your content is bad, however, they will just flat out ignore it or scroll past. This is exactly why written content forms such a crucial part of digital marketing.

2. Adds additional value to your products and services

Content helps to add value to your products and services when it is written in a way that is not directly promotional. For example, writing blog posts about your product and how it solves a consumer-related problem helps to teach your audience something new. Although this does not directly add monetary value, it is invaluable to the relationship between you and your customers by educating your audience about your product or service.

3. Increases organic traffic

Because original and well-written content is great for SEO purposes, it helps to drive up traffic to your website and encourage people to remain on your website for longer. If your website is just a homepage then visitors are unlikely to stay long, but if your website has an interesting blog packed full of relevant and actionable content, this leaves an impression on your visitors and encourages them to remain on and interact with your site.

Content Writing is Important for SEO

Content writing is one thing, but SEO content writing is another. When you write content with SEO in mind, you will be able to rank higher in Google search results over time with the clever use of relevant keywords, amongst other things.

A good website or blog will have content that has both been produced with and without SEO in mind. A 70:30 weighting of SEO content to non-SEO content is what is generally regarded as the right balance.

What makes content writing important for SEO, though?

  • SEO needs the strategic usage of keywords, both short and longtail, and other search terms being used by your target market
  • Backlinks—when one website links to your content—from authoritative sites can only be achieved when your content is of a good quality
  • To even rank your website, Google needs to see content. If you don’t have any, then what is Google going to rank you for? Regular Google search ranks your content
  • Good quality content leads to social validation and this encourages engagement which, in turn, helps you rank higher and drive more traffic

These are just four examples of many reasons why good quality, original, and informative content is vitally important for SEO purposes; the two go hand-in-hand.

Elements That Make for Great Content

Knowing that content is king is one thing, knowing how to craft great content is another. You don’t need to be a ground-breaking creative writing to find success here, however, a good grasp of the English language and a creative twist certainly help. After all, you can always pay an editor to go over your content if you want to write your own rather than outsource it.

Thinking of writing your own content? Make sure you incorporate these key elements:

1. An original topic or idea

Spinning and copying other people’s content won’t work and, over time, you will be penalized by Google and won’t rank highly in search results. Original content goes a very long way, is easier to link to, and helps to establish you or your business as a leading source of information.

When writing content, it is better to spend time doing it yourself and producing smaller amounts of original content than it is to resort to paying for cheap and rehashed content that will come in quickly.

2. A strong title or headline

A good headline encourages readers to look at your article and is great for SEO purposes, especially when you incorporate your focus keyword into it. Most people will decide whether to read your content based on its headline and meta description.

In this respect, the content headlines are just as important as content itself.

3. Providing an answer or explanation

The purpose of using search engines is, largely, to find an answer to a question. There are likely lots of questions, queries, and search terms within your industry or niche that can be answered by you through good written content. If so, do it!

When people use a search engine, they generally want an answer. If you deliver that answer, you will rank highly and see much more traffic over time. It’s Google’s job to deliver relevant answers and if your content does this, you will see results.

4. Only write things that are accurate

One of the worst things you can do is write content that is inaccurate. This is a common way many companies slip up and it can really ding your overall reputation, especially if it’s glaringly obvious error or assertion that is easy to prove wrong.

If you make any assertions such as statistics or facts, back them up with sources. Your content is a reflection of your company and if you are pumping out inaccurate information, why would that inspire anybody to engage with you or buy what you are offering? Being accurate helps to build trust with your readers.

5. Write content that is engaging or provokes discussion and thought

Don’t be afraid to produce content that is open-ended or somewhat controversial. Doing this when you have an audience provokes impassioned discussion in the comments section, keeps people engaged throughout, and even gets your readers thinking about the bigger picture. This is a great way to make a lasting impression.

An engaged reader will hang off every word you have written and truly take in what you are saying.

Getting Started for Yourself

I could write forever about content writing, why it’s important, and how it works with SEO, but you are probably raring to go and begin writing for yourself. It is never too late to get started with content writing or improve what you already have.

If you are not sure where to go next, however, here are some content writing solutions for you to think about:

1. Rewriting existing site content

If you already have a website, the best place to start may be to audit your current site, perform some research, and then put a content writing plan in place that overhauls what you already have.

It is not unheard of for companies to rewrite their website content every so often and republish their blogs with amendments made. This helps to keep everything fresh, current, iron out errors that slipped through, and update statistics.

2. Looking at SEO content writing

If your website’s content consists of your standard pages (landing, about us, contact us) plus a few product descriptions, this is not enough. You need to throw in some SEO content writing to stand a chance of ranking in Google.

By this, I mean that you should be writing engaging content in the form of newsletters, blog posts, or downloadable PDFs. This content should incorporate keywords, phrases, and other SEO practices to ensure that you have a chance of ranking in Google.

Today, blogs are the most commonly used and highly valuable way to ensure your site is filled with valuable content and SEO keywords. Every business utilizes their blog differently. Some, for example, will post one new post a week whereas others blog every day with a different topic or focus on each day.

  • Monday: A roundup of the latest industry news, journalistic style
  • Tuesday: A guest post from an influencer
  • Wednesday: A promotional blog post about their products/services

You get the idea. Blogging is all about finding what works for you. So long as you are producing good content, you won’t need to worry too much about blog frequency so long as it fits within your goals and resources.

With SEO content, it is vital that your writing is original, engaging, and informative.

3. Accept guest blogs

Guest posting is where you invite an outside voice to write a post on your blog. Selecting this person and approaching them can take time, but it is well worth it.

In choosing a guest blogger, think about the people who are “influencers” within your industry. Who is regularly talked about and already has a good reputation? These people can naturally work wonders for your credibility. Also, look out for people reaching out to you asking if you accept guest blogs.

When Should I Consult a Professional?

Content writing is something of an art form. Although you may have a good grasp of the English language and be able to produce content that is readable, this doesn’t necessarily mean it’s good, authoritative or relevant. By using professional content writing services such as mine, your content is written by a suitable professional who has the right experience, credentials, and voice.

There is nothing wrong with giving content writing a go for yourself, though, instead of outsourcing it, particularly if you plan on paying an editor to go over it before publishing.

Deciding whether to outsource content writing or do it yourself is a decision only you can make in the context of your abilities and circumstances.

There is absolutely nothing to stop you from researching, planning, writing, and publishing your own content. So long as you have a good writing ability and know your industry well, you should be able to make your mark. Over time, thinking up and writing content will become second nature. With content, it is the first steps that are the hardest.

If you are looking for a more efficient solution and would like to see the best results possible, contacting a professional like me is always your best option.

As a business operator, your time is valuable, particularly if you are currently experiencing growth or have other projects in the pipeline. Obviously, your time is therefore better spent on these and, in circumstances such as these, outsourcing makes perfect sense.

If you want to inquire about my services or learn more about content writing in general, feel free to email me. I endeavour to always help wherever possible and I am happy to answer any questions without there being any obligations to use my services.

I also recommend checking out my blog where I cover everything from content writing to digital marketing. If it matters to your website, you will find it here.