Website design is possibly one of the most important things you can invest in as a business of any type or size which wants to hit the ground running. Your site’s design can be the one thing which can either push you above your competitors or drag you below the surface.

It matters because your website reflects how you and your brand go about your business, and this rubs off on potential customers and clients. In many cases, your website is going to be a potential customer or client’s first exposure to you, and you need it to be positive.

If you make a bad first impression to somebody who is visiting your website for the first time, then you are highly likely to lose a potential conversion. If you make a good impression, however, you may very well earn a new loyal customer.

If you make a bad first impression to somebody who is visiting your website for the first time, then you are highly likely to lose a potential conversion. If you make a good impression, however, you may very well earn a new loyal customer.

This is why it is so crucial that a lot of thought and effort goes into your site’s design and deployment. Ultimately, your company’s success starts with a robust website design—it dictates the overall experience your users get when they visit your site.

You may be reading this and thinking that you’ll have to spend thousands on having your own site designed, but what if I told you that this isn’t necessarily the case?

Yes, while it’s always best to have your own bespoke site built from the ground-up, it’s not a rule set in stone and you can find success by having pre-made themes modified or modifying them yourself, especially if you use content management systems such as WordPress.

I have spent years working with hundreds of clients to design, create, edit and manage their websites, so I know how to deliver robust a website design efficiently and without the headaches.

Carry on reading to learn more about why website design is so important, what you can do to get your website ahead of your competitors and how I can help you should you need or want it.

Who Am I?

With almost a decade’s worth of experience in website design and digital marketing, I have worked closely with thousands of people across several industries to help everything from start-ups to large established companies achieve their potential.

My knowledge in website design and development, digital marketing, search engine optimisation and other consultancy services has enabled my clients to establish themselves as leaders within their respective industries and achieve huge organic growth.

Along with help from my team, I utilise my expertise to deliver the very best results for every client, working closely with them to tailor a service which fits their needs. This culminates in a huge ROI in almost all cases.

On this page, I am going to introduce you to website design, what it is, why good design matters and what some of the factors are which must be incorporated into any modern website in-order to deliver measurable results. Website design isn’t as simple as throwing together something which looks pretty and putting it on the internet—there’s so much more to it.

Much of what you are about to read can easily be implemented onto any website, and you may even find you have the skills and knowledge to do it yourself. However, if you are looking for simple, honest advice which gets straight to the point and does not overcomplicate stuff which ought to be simple, drop me an email and I will get back to you.

Feel free to reach out whenever you want, whether it’s just to ask a simple question or enquire about my specialist services.

Want to Learn More? Check Out My Articles and Guides

I am always posting new content to my blog and throughout my website which you can use to learn more about website design and other important subjects such as marketing and search engine optimisation.

Much of what you read on my website can be performed by you—my main goal is to enable you to make your own website a success with simple and straight to the point information. If you do want help though, just get in touch and I’ll do what I can.

What Exactly Is “Good” Web Design?

The short answer—it depends.

If you ask a handful of designers to define what they mean by “good” web design, then you will be met by answers which are as varied and different as the people you ask.

No matter what somebody says when you ask this question, though, when you look at what is considered as a good and well-designed website, you will begin to see certain elements between them which are similar.

The reason for this is because the internet’s most robust and best-designed websites are built upon website design principles which are accepted as standard throughout the industry because they result in beautiful, useful and intuitive end products which give consumers the one thing that matters: satisfaction.

There are lots of different approaches and opinions with what constitutes “good” website design, however, there are three main principles at play:

  1. A website needs to be aesthetically pleasing

If your website doesn’t look good then, in the nicest terms possible, you are going to look like an amateur, and who wants to risk trusting an amateur when they are spending money? Very few people, that’s who.

Does your site look good? Is its colour palette pleasing? Is it easy to navigate? Are all the different elements styled and set out in a way which is clean and modern? Is it free of unnecessary clutter? Is it chocked full of ads in inappropriate places? Does its design reflect the message you are trying to convey?

There are many questions you can ask when trying to determine whether your site is easy on the eye, and it’s always worth asking other people to chime in.

  1. Your site should make your product understandable

When somebody visits your site, is the purpose of it and your product immediately made clear? For example, if you sell shoes then can this instantly be seen when somebody visits your site, or do you have to do some digging first?

If visitors are confused about what the point of your website is then they are unlikely to stick around or return.

  1. Your site should sell your product’s value

A major part of gaining conversions and making sales is convincing your visitors that they need your product and that they can benefit greatly by purchasing it.

Listing your products or services along with their prices isn’t enough—you need to convincingly describe exactly what it is you are selling and why the consumer needs it.

If your website meets all three of these things, people who are visiting your site will immediately be pleased by its overall look and design, will know what it is you are selling and will hopefully buy it because they feel like they need it, or it would be beneficial to own.

Website Design Basics: The Homepage

Your homepage—also known as the landing page—is the very first page which anybody visiting your website is going to see. It’s not coincidental then that it needs to be the one page on your site which is perfect.

There are five basic elements which need to be included on your homepage, and it should be designed and laid out in a way which isn’t cluttered and is easy on the eye. The five elements are:

  1. Your branding (i.e. logos and trademarks)

Your branding is represented by any logos and trademarks which you use and these need to be prominently placed on your website. Most websites place logos in the top left or center of their homepages, however, it’s down to you. It’s the very first thing which your visitors are likely to see.

  1. A good and concise description

A punchy title which represents your brand and then a few sentences—no more than two or three—which support the title and describe, in a nutshell, what your brand, business or service is, what it does and what you have to offer the visitor.

  1. A call-to-action

The one thing you want any visitor to your site’s homepage to do is make their way through your sales funnel and be converted into a customer. How is this done? With a call to action! A call to action is a short message which tells your visitor to do something, such as “Get in touch with us now by clicking here!” or “Don’t miss out, visit our store and secure your limited edition product now!”

  1. A visual element which captures attention

Whether this is a picture, video, illustration, screenshot… it doesn’t matter, but you need to have something there. A good quality photo or video which complements your branding and goes on to further describe who you are and what you do is a simple way to secure conversions.

  1. Intuitive navigation

Lastly, you don’t want your potential customer to be stuck on the homepage, you want them to explore your website and learn more about you. The best way to make this happen is to have a prominent and easy-to-use navigation system in place. It should stand out and make it obvious to your visitor that this is where they should go after viewing your homepage.

These are by far the five most important elements you can include on your homepage. If you have a site which doesn’t have all these implemented, get on it now!

Designing with Mobile Web in Mind

With the growth of smartphones, tablets and other devices which can be used to browse the internet means that webmasters need to provide a quality mobile experience to their users. Today, Google takes mobile-related factors into account when ranking websites.

Now that the mobile web has been in the mainstream for the past few years, we have seen lots of trends and factors which weigh more when it comes to mobile rankings than others, and it is important that these trends and factors are accounted for in web design.

Here are the things which you need to take into account when designing your website so that it works flawlessly on mobile devices as well as traditional computers:

  1. Keep everything simple

Your website’s design needs to be kept clean and have concise copy for mobile devices. If your website is packed full of long copy, videos and large graphics files, this can stop your website from loading quickly which will have a negative impact on your ability to rank well.

Google only ranks sites highly when they load quickly—in as little as two seconds—as consumers tend to abandon sites which take longer than 3-5 seconds to load.

  1. Make it responsive

All websites need to be responsive in-order to stand a chance of being ranked highly by Google. Responsive designs create a similar experience for the users of your website no matter where they are accessing it from, whether it be an old box PC running Windows XP or the latest smartphone device.

The great thing about your site’s design being responsive is that it consolidates your site so that you do not need an entirely separate mobile website, URL or design.

  1. Think about how mobile sites are used

How do you use your smartphone? I’m willing to bet you navigate it with your thumb or index finger, and therefore you need to ensure your website is designed in a way which accommodates tapping and scrolling with minimal pinching. This is one of the most important factors for any mobile website.

If you are finding that you’re unable to eliminate the need to pinch and zoom, your content is probably too small or not optimised properly.

  1. Don’t use tons of Java

Excessive use of JavaScript should be avoided on mobile websites because it runs differently across different devices, so much so that different models of the same type of phone can behave differently when they come across the same JavaScript code.

I am not saying that you shouldn’t use JavaScript, but you should implement it cleverly and only use it where you need to. Too much JavaScript slows your site down which leads to ranking problems, but as long as you aren’t cramming tonnes of it into your site’s design you will have no problems.

  1. Add your contact details and enable geolocations

With mobile websites, visitors are often looking for contact information, your address or store’s location, and the easier it is for these people to find your contact details, the easier it is for them to act when they find this information.

Mobile capabilities such as geolocation should also be enabled, as this can help visitors find directions to your nearest store, and you can also take leverage of knowing potential and past customers’ information to deliver targeted offers and promotions.

How I Can Help You

Your website can look amazing and aesthetically beautiful, but all that is pretty useless if its design isn’t optimised for search engines because nobody will be able to find you. The key behind good web design is building something which both looks engaging and has been optimised for search engines.

One of the biggest challenges facing web designers is building a great looking website which has strong SEO attributes, and uniting both these things can be difficult—designers want an end-result which looks good whilst SEO needs a site which is crawlable and ranks highly.

When you work with me and my team, you get a comprehensive website design service which takes everything into account. From the initial planning and brainstorming stage all the way to the execution and marketing stage, I work closely with all my clients to deliver the very best results.

I have several years’ worth of experience in website design and am constantly up-to-date with all the latest developments.

The services I provide are very simple and straight-forward. They get straight to the point and deliver measurable results. My only interest is working with you to drive the results that you want.

Still Not Sure?

If you have read through this page and aren’t sure where you should go from here, I recommend checking out my blog and some of the other resources on my site. You can also send an email over to me too; I am always happy to lend a helping hand, whether you want a little bit of advice or want to inquire about my services.

It’s quite easy—if you already have a basic website and take time to learn about web design concepts—to improve your site and take it to the next level by improving its overall design and the elements used on it. Although it does take some time to get to grips with, a basic level of web design has endless benefits for your company.

If you would rather get help from a professional or are finding web design concepts difficult to learn and apply to your site, please do get in touch so I can work with you to provide some obligation-free advice.