Email is consistently cited as one of the most consistent marketing methods for delivering the highest ROI. It’s used by thousands of businesses of all sizes across the globe. Why? Here are just some of the benefits of email marketing.
Email marketing costs considerably less compared to other marketing channels. There are no print or postage costs, and no fees to pay for surfacing and exposure. While there may be a small overhead for sending thousands of emails at a time, this costs are far less than what you’d expect to pay using other marketing channels.
Directly target your customers
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have opted to receive them. This can pave the way for much higher conversion rates as you’re only targeting those who already have an interest in your brand,products and services.
Email marketers can choose to send only to subscribers who meet certain criteria. For instance, if you’re offering a discount or special purchase exclusively to a certain geograhic area, you can easily arrange for emails to be sent only to those living in that area.
Email list segmentation works fantastically for brands who gain information about their subscribers, and marketers who use this tactic often see improved engagement rates as a result. The old method of sending the same email to every subscriber or customer no longer works. Instead, the companies that see the best results from their email marketing are those that are segmenting data and campaigns to make sure they’re sending a relevant message to the right people.
Calls to action
There aren’t many other marketing platforms that show customers offer and give them the chance to make a purchase within two clicks of a button or taps of a screen. With a tempting call to action and a link that takes them straight to the checkout, email newsletters can drive sales like no other channel.
With email marketing, it’s easy to see hat’s working – and what isn’t. Most email marketing software allows you to track open, click-through and conversion rates, making it simple to identify areas where a campaign can be improved.
Easy to share
Subscribers can forward deals and offers to their friends at the click of a button, spreading the word of your business in a snowball effect.
Return on investment
The main reason most businesses invest in email marketing is the return on investment. In 2011, the Direct Marketing Association estimated that email marketing typically returns £40 for every £1 invested. A number of sources have suggested that this is better than any other channel.