Google AdWords is the search engine giant’s own advertising service. It allows you to place search results for your website onto a search engine results page (SERP) by paying for them.
By doing this, there’s no need to wait for your site to organically work its way up the rankings. Instead, you can see immediate results.
We’ll get you set up with your very own Google AdWords account and maintain it so that your site can perform and rank highly. When we do this, we’ll look at things like:
With Google AdWords, you control how much you spend using two different settings: your daily budget and your bids. We’ll work with you to decide how much to spend in order to make a strong return on your campaign.
Your budget is the amount you want to spend on each campaign each day, while your bid is the amount you’re willing to spend on a keyword if someone searches for it and then clicks your ad.
It’s a good idea to spread your overall budget – the amount you want to pay for your whole account – evenly across your campaigns until you get an idea of which one work best for your business. In general, though, you should set different campaign budgets and bid amounts based on your business goals.
You can change your budget and bids any time, so if something isn’t working, you can adjust to meet your needs.