Setting up a Google AdWords account

What is Google AdWords?

Google AdWords is the search engine giant’s own advertising service. It allows you to place search results for your website onto a search engine results page (SERP) by paying for them.

By doing this, there’s no need to wait for your site to organically work its way up the rankings. Instead, you can see immediate results.

Getting set up

We’ll get you set up with your very own Google AdWords account and maintain it so that your site can perform and rank highly. When we do this, we’ll look at things like:

  • Keywords
    These are the words or phrases that people type into Google which trigger your ad to appear at the top of results. When setting up an ad campaign, we’ll work with you to pick a list of keywords that you think people might search for when they want the product or service that you offer.
  • How much to bid
    This is the maximum amount you’re willing to pay when someone clicks on your ad.
  • Quality Score
    This metric tells you how relevant your keywords are to your ad and to the webpage that people will be taken to when they click your ad. A good Quality Score can lower your bid costs and improve your ad rank in search results.
  • Ad Rank
    This metric helps determine where your ad will show up, relative to other ads, when it’s triggered to appear on Google. Your rank is determined using your bid, your Quality Score, and other factors.
  • CPC (cost-per-click)
    The actual amount you pay when someone clicks on your ad.
  • Conversion
    A conversion is when someone who has clicked your ad goes on to do something else that you’ve designated as important, like making a purchase, signing up for a newsletter, or getting in touch with you.

Setting your budget

With Google AdWords, you control how much you spend using two different settings: your daily budget and your bids. We’ll work with you to decide how much to spend in order to make a strong return on your campaign.

Your budget is the amount you want to spend on each campaign each day, while your bid is the amount you’re willing to spend on a keyword if someone searches for it and then clicks your ad.

It’s a good idea to spread your overall budget – the amount you want to pay for your whole account – evenly across your campaigns until you get an idea of which one work best for your business. In general, though, you should set different campaign budgets and bid amounts based on your business goals.

You can change your budget and bids any time, so if something isn’t working, you can adjust to meet your needs.