Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.
So, what are the benefits of social media for your business?
Increased brand awareness
Social media is one of the most cost-efficient digital marketing methods out there for sharing content and increasing your business’ visibility. Implementing a social media strategy will greatly increase your brand recognition since you’ll be engaging with a broad audience.
To get started, create social media profiles for your business and begin interacting with others. Get employees, business partners, and sponsors to like and share your page. Simply having people interact with your content will increase brand awareness and begin building your reputation as a business. Each post that is shared will be introduced to a new network of individuals, which can lead them to becoming potential customers – and the more people who know about your business, the better.
More inbound traffic
Without marketing your business on social media, your inbound traffic is limited to your usual customers. The people familiar with your brand are likely searching for the same keywords you already rank for.
Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you post is another opportunity to acquire a new customer. Social media is a melting pot of different types of people, and with different people come different needs and different ways of thinking. Surfacing your content on as many platforms as possible allows these individuals to organically reach your business.
Improved search engine rankings
While social media doesn’t directly increase search engine rankings, over half the businesses that have b social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will increase your traffic and continue to generate positive results for your business.
To give yourself the best chance of improving your search ranking through social media, create high-quality content that integrates your targeted keywords. Content like blogs, infographics and case studies will help make your business’ social media profile intriguing and credible. Once you begin posting quality content, you’ll start to build a social media community where followers will like and share your content.
Higher conversion rates
With increased visibility, your business will gain more opportunities for conversion. Every blog post, image, video or comment has the potential to lead viewers to your company’s website, increasing traffic. When brands are interactive by sharing content, commenting, and posting statuses on social media, it makes a brand more personable. People prefer to do business with other people, rather than companies.
Better customer satisfaction
Social media is a networking and communication platform. Customers appreciate knowing that when they post comments on your pages, they’ll receive a personalised response rather than an automated message. Being able to acknowledge each comment shows that you are attentive of your customers’ needs.
Improved brand loyalty
Customer satisfaction and brand loyalty go hand in hand, so it’s important to regularly engage with your customers and begin to develop a bond with them.
Social media isn’t limited to introducing your brand’s products or services. Customers see these platforms as a service channel where they can communicate directly with the business.
Social media marketing is one of the most cost-efficient ways of advertising your business. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low-cost compared to other marketing methods. Being cost-effective is such an advantage because you can see a greater return on investment, and set aside a bigger budget for other marketing and business expenses.
Become a thought leader
Posting insightful and well-written content on your social media accounts is a great way of raising the profile of your business in your field. To establish yourself as an expert, utilise social media platforms and build your presence. Be communicative, connect with your audience, share content, and promote your authority. When your social media campaign is aligned with other marketing efforts, your skills will be highlighted and followers will look up to you. Being able to directly connect with your customers creates a relationship that they will value, allowing you to become a notable influencer in your field.