Choosing Between a Freelance Digital Marketer or a Marketing Agency

It can be difficult to decide whether to use a digital marketing freelancer or agency for your Internet marketing campaign. One is more expensive than the other, but the other can deliver something else better in another aspect too.

Here’s a breakdown of the advantages and disadvantages of both service providers.

The Advantages of Hiring a Freelancer

1. It’s cheaper to hire a consultant.

If you hire a dedicated employee to formulate your Internet marketing campaign, they will charge you by the hour. If they’re not happy with your initial offer, you can just walk away. In paragraph link Freelancers are paid on a project by project basis, which can mean you only pay for what you need. This fact is very handy if you only want help with certain aspects of your marketing plan.

2. Individualised work

A freelancer will be working on your campaign as part of your business, meaning their work is completely focused on your priorities. They work to your mould and you can ask them to explore or plan for any idea you think is valid. An agency doesn’t work in this way as they sit separately to your team. This free flow of ideas can really important when you are trying to brainstorm or create a plan for a new business concept.

3. Part of the team

A. A freelancer can work as part of your team, stepping in for where you might have employment gaps. Don’t have a development manager or want to trial social media marketing manager? You can use a freelancer to do both without the need for a long-term contract.

B. Freelancers can also work either inside or outside of your business, depending on your needs. This can allow you to have the knowledge you require in the business as and when you need it.

About Murray Dare

Murray Dare is a Marketing Consultant, Strategist and Director at Dare Media. Murray helps UK businesses find better ways to connect with their audiences through targeted content marketing strategies. Please follow Murray on Facebook, Twitter or LinkedIn.


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