Compelling & Optimised
Content Marketing

We help businesses create content that is not only optimised for ranking, but is also original, valuable, and establishes you as a thought leader in your industry.

Partner with Murray Dare—content marketing experts.

Competitor Analysis - piles of £1 coins

Quality-oriented
content marketing

serving platter

Unlike most marketing agencies, which prioritise quantity and speed, we take pride in our ability to create quality content that is designed to be read and convert readers into customers.

We create memorable content that maximises visibility and growth by being worth sharing, original enough to gain traction on the web, and poised to pick up backlinks effortlessly. 

With Murray Dare, expect content that maximises your ROI and serves as an ongoing representation of your expertise in the field. 

Content marketing experts
who love content

We don’t believe in generic content marketing solutions. 

Just as every author has their own unique voice, so must your business. When we devise your content marketing strategy, we take the time to help you find your business’ voice, and nurture it into a voice worth listening to.

At best, one-size-fits-all solutions reap average rewards; marketing agencies touting a “proven” content marketing formula will inevitably have similar levels of mediocre success as scripted telephone salesmen.

With Murray Dare, you can expect a tailored strategy formulated by expert content marketing consultants, because we believe that your content should be as unique as your business. 

Interested? Great! Read our approach and principles so you know what to expect when you work with us.

Compelling & results-driven
content marketing

typewriter in green

While other forms of writing are considered an art form—and are founded on time, dedication, and talent—marketing content has been so heavily commodified that many marketing professionals have lost sight of its true potential and value.  

Put simply, content is an area of marketing that is widely misunderstood, with most marketers seeming to forget that content provides an opportunity for communication and connection with customers; it is not simply a vehicle for SEO and visibility. 

Getting eyes on your content is a start, but it doesn’t reap any rewards if that content isn’t convincing or compelling. The internet is flooded with new marketing content day after day, very little of which is actually bringing anything new to the table. 

We see this deficiency as a chance to differentiate the businesses we work with, by positioning them as content creators with insights that are worth reading. This cultivates a reputation for thought leadership that can give your company credibility, which in turn translates into a distinct competitive advantage. 

Your content is your chance to communicate with your audience long before they establish first contact. It is your first impression, so you best make it count. 

To maximise ROI and drive results, effective content marketing must be combined with robust competitor analysis, conversion optimisation, outreach strategies, and SEO. Each of these components must exist within a wider, interconnected strategy that we can help you formulate.

Content marketing
services

To maximise ROI and drive digital marketing results, effective content marketing must be combined with robust SEO, conversion optimisation, and outreach. Each of these components must exist within a wider, interconnected strategy.

This is why when you partner with Murray Dare, we approach content marketing as a single cog in a much larger machine.

Content strategy - three arrows Content strategy
Copywriting feather in green Copywriting
Site structure Site structure
small megaphone PR and outreach
planning Content planning
Content Landing pages

Why trust us with your
content marketing?

Transparency is one of our core values as a business, which is why we don’t consider our expertise to be a secret, but something to be shared. 

Want insight into how we make our marketing content convert? We publish articles on our website detailing how we use authenticity and value to create a relationship of trust with readers. 

Want to understand how we combine analysis with creativity to optimise our content? We’ll dedicate as much time as necessary to walking you through how data analysis informs our content marketing strategies, and how we research your business’ individual competitive landscape to identify opportunities for content that can set you apart. 

At Murray Dare, we will never recommend a strategy that we ourselves haven’t tried and tested. Our unique, value-centric approach to content has consistently delivered success for our own business and our client base—and we would be delighted to show you the growth results we’ve seen. 

No sales tactics. Just hard proof.

Trust Us

Testimonials

Lewis Daniels
Lewis Daniels

Marketing Manager

Aviva

Murray has a superb ability to look at a situation from many different angles, generates a lot of good ideas and facilitates productive discussions which have driven action within in the team.

Thomas Lukins
Thomas Lukins

DDC Technical Lead

Aviva

I have worked with few other people that demonstrate such a level of persistence and thoroughness in their problem solving approach whilst still maintaining the ability to accept and adopt to new technical challenges as they are presented.

Sue Roland
Sue Roland

Product Owner

Aviva

Murray is able to work at both a strategic and tactical level. He considers all aspects of a delivery, bringing together customer & business needs with IT, and also ensures the ongoing run management implications have been understood of proposed solutions.

Alex Clouston
Alex Clouston

Designer

Aviva

Murray is a genuine marketing expert who brings endless enthusiasm to every task, whether that’s planning and executing an in-depth SEO campaign, scoping a marketing delivery system or overhauling an out of date journey.

Helen Terry
Helen Terry

CRM manager

Aviva

When he arrived, he immediately grasped the data and started making tangible, profit driving decisions and changes. He provided well needed reinvigoration within the team.

Neil Batchelor
Neil Batchelor

Head of Commercial

Aviva

Murray’s enthusiasm, determination and passion for a role really shone through and the activity that Murray has delivered will help transform our business performance.

Ronnie George
Ronnie George

Marketing Director

Randstad

The market is full of people that profess to know, but Murray genuinely is one who does and can generate the results.

George Vokas
George Vokas

Analyst

XLN

Murray has no problem with the hard work and he consistently developed new ideas to push the business forward, completely rethinking the way that our online marketing worked.

Mark Outram
Mark Outram

Managing Director

Propel Consult

I have had significant exposure to many marketeers over my career and never have I found anyone who can guarantee results through the right channels; identifying quick results as well as establishing long term gains. If you haven't already engaged with Murray you need to!

Get in touch

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