I can help get your business on to the front foot with a logical and scalable marketing strategy which works to increase your traffic, leads and sales from all your marketing channels.
Get a marketing strategy which kicks ass.
Put simply, a marketing strategy is a plan that considers all aspects of your current marketing activities to find out what is working, what isn’t and what could be improved.
Decent marketing strategies are all about increasing traffic in the fastest, easiest and most efficient way.
I will look at your competitors, your market, and your current marketing performance to make you a marketing strategy that makes your business sing.
Knowing your competitors is crucial to understanding how to beat them. We need to learn as much as you can about them – their customers should be yours, after all!
The first step of developing a marketing strategy is all about drilling down on our competitors so we know what they are doing well, what they are ranking for and what we need to do to rank higher than them.
To be first means to simply be ahead of your competition. My approach means we are also dealing with facts and can make logical decision as to what will work for us. There is no point reinventing the wheel when the problem has already been solved.
Once we know what our competitors are doing and what is working for them, we can define an outline of what we want to achieve and how best to get there.
At this stage, our marketing strategy will tell us which marketing activities are likely to give us great ROI and how other companies have achieved their results with similar processes. This provides us with the clarity we need to do a few key activities really well and dropping the things which won’t work.
This step provides us a framework for our marketing plans, helping us to define short term wins vs long term goals so we can prioritise actions that are going to have the most impact.
We will build a marketing plan to achieve all of the objectives set. This will include creating channel specific marketing strategies which fit perfectly to the overall marketing objectives set.
You want to see results fast – Our plan will be prioritised according to what we think is going to make the most gain in the shortest amount of time and what works best for your business circumstances.
As we know what the overall objectives are, you can also be assured that all the plans we create are consistent with the overall objective and drives towards to ultimate goal of increasing traffic and sales.
Now we have the plan, we can focus on doing everything needed to hit those targets.
I am results focused, so I don’t care how we achieve that goal as long as we do. My team and I can take on your entire marketing campaign, focus on a small part or let you get on on with the action plan.
Once we start completing the plan, we will come back to measure what has worked, what hasn’t and what needs to be improved. We repeat this process until we out rank all the competiton.