Digital marketing blog

Practical guides and articles on marketing strategy, SEO, content, conversion and paid media – written for business owners, not marketers.

Website Analysis

Website Analysis: How Can KSR Architects Better Convert Site Visitors Into Leads?

In this website analysis of the KSR Architects website, we’ll determine exactly what needs to be done to improve: How the website…

How They Did This

Discover How This Company Conquers The US & UK Content Marketing World

We first came across Brafton in an SEO Competitor Analysis for the UK keyword “Content Marketing Services”. Evidently, Brafton is a heavy…

Competitor Analysis

Content Marketing Services Competitor Comparison & SEO Analysis

“The phrase “content marketing” was used as early as 1996, when John F. Oppedahl led a roundtable for journalists…at the American…

Marketing

Write a kick-ass mission statement to drive your business forward

A good mission statement can put you above your competitors. Especially if you have the belief and courage to fulfil the promise…

Marketing

How Jubilee Fever Spread Across The World: An Investigation

At the beginning of June, The Queen celebrated her Platinum Jubilee, marking 70 years on the throne. While we all saw Jubilee…

Content Marketing

6 Reasons Why Your Content Sucks (And How To Improve It)

For many of us, if asked to define the term marketing, we immediately imagine some big, bold advertising and

SEO

Why Quality Blog Content is Essential for your SEO Performance

Blogging and content marketing is becoming increasingly more important to businesses as a key method to improve their search engine rankings. Why…

Content Marketing

Why Most Content Marketers Fail

Content marketing is a strange form of written communication. In fact, it’s unlike any other type of writing. Which is why so…

Content Marketing

Why Do So Many Large Companies Fail at Content Marketing?

For many of us, if asked to define the term marketing, we immediately imagine some big, bold advertising and

SEO

Why is Content Relevance So Important for SEO?

Here’s the reality of the SEO landscape today – If your content isn’t useful to your customers or your target audience, it…

Content Marketing

Reasons Why Content Marketing is Hard, But Still Worth Doing

For many of us, if asked to define the term marketing, we immediately imagine some big, bold advertising and

Entrepreneurship

What is a Thought Leader?

For many of us, if asked to define the term marketing, we immediately imagine some big, bold advertising and

SEO

What is SEO?

To understand what SEO is, we first need to understand search engines. Search engines such as Google and, well…mainly Google, dominate the…

Paid Media

What is Retargeting? How to use Retargeting in Marketing

Nothing is as disheartening as seeing months of hard work not paying off. It’s common to see your website visitors leave without…

Content Marketing

Content Marketing: What is Pillar Content?

Imagine you are trying to construct a physical monument that can withstand the test of time, like the Great Pyramids or the…

SEO

What is On-Page Optimisation and why it needs your attention?

For many of us, if asked to define the term marketing, we immediately imagine some big, bold advertising and

Marketing

What is Marketing?

For many of us, if asked to define the term marketing, we immediately imagine some big, bold advertising and

SEO

What is Local SEO and Why Do You Need It?

You’ve probably seen or heard a lot of digital marketing people talk about local SEO is one of the most significant aspects…

Email Marketing

What is email marketing?

Since the first @email was sent via Arpanet (the precursor to the internet) in 1971 by engineer Ray Tomlinson,

Conversion Optimisation

What is Conversion Optimisation?

For many of us, if asked to define the term marketing, we immediately imagine some big, bold advertising and

SEO

What Is Backlinking? And Why Is It Crucial To Your Off-Page SEO Success?

For many of us, if asked to define the term marketing, we immediately imagine some big, bold advertising and

Conversion Optimisation

A Complete Guide to A/B Testing and How It Works

What is A/B testing? Netflix… Booking.com… Facebook… Do they look the same as they did last year? Two years ago? No, of…

Marketing

What is a Marketing Strategy?

For many of us, if asked to define the term marketing, we immediately imagine some big, bold advertising and

Conversion Optimisation

What are CTAs (Call to Actions) and why are they important?

In digital marketing, the first step of the lead generation process is typically triggered by a CTA (call-to-action). CTAs encourages visitors of…

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