Content Marketing

If you have been doing content marketing or blogging for a while, you might have heard of this little thing called Medium.

But what exactly is Medium?

In a nutshell, Medium kind of like a mix between Twitter and blogging. But what makes Medium special is its algorithmic timeline that curates exciting stories for the readers.

Since Medium’s algorithm prioritises quality over recency, the site actually rewards excellent content, no matter how old it is.

Email

In marketing, customer retention is the ability of a business to retain customers.

It is both a measure of customer loyalty and the capacity of the business to keep customers satisfied by giving them products or services that pleases them.

However, what happens after a prospect becomes a customer is rarely talked about.

Sometimes, businesses think that they should prioritize acquiring new customers instead of focusing on previous ones. This can be a big mistake.

Think of marketing as a funnel where you attract a wide net of people to your website and slowly incentivize them to become more interested in your offerings.

With this model in mind, marketing represents only the beginning of the funnel, the “top of the funnel” as it’s known.

There’s something more critical that happens at the end of the funnel (i.e., after someone makes a purchase).

When it is done right, can help you increase your revenue substantially.

It’s called retention.

Because in any business, the best customer is the one that comes back for more. A returning customer is cheaper for the company to hang on to than to acquire a new one.

Paid media

Display ads, or more commonly known as banner ads, are a form of pay-per-click (PPC) advertising.

They usually come in the form of banners, and they come in all shapes and sizes.

Seo

If you are serious about outranking your competition on Google or any other search engines, then you need to understand the technical side of SEO, such as website crawlability.

Marketing

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Marketing

One of the key areas businesses' struggle with is with obtaining clients. Not having clients can kill off any business idea very quickly, regardless of how good it is.

Marketing

When people talk about user experience, it is usually spoken about within a context of large marketing teams with software for A/B testing, heat mapping and other marketing wizardry. But what happens when you are starting out? Is there a practical guide to stick to when trying to build a good user experience but don’t have the budget or resources to dedicate to the subject as a whole?

Entrepreneurship

For someone with no coding experience, I found learning to code a serious challenge. I learnt how to do it, then quickly realised that what I wanted to do would require more knowledge than I had at the time. I had to scratch the surface on the challenge, and unfortunately, there’s no quick fix for something that requires more knowledge and experience. Einstein summed it up when he said ‘The more I learn, the more I realise how much I don't know.’ But dedicating my time to coding has quickly taught me an unexpected skill I already thought I had nailed: the ability to learn.

Marketing

Market research is the gathering and understanding of information related to particular individuals or groups (the target market) to provide informed insight and help decision making in relation to targeting them with ideas, services or products.