When you run a business, chances are you're already an expert in your field. But there's more to running a business than knowing your products and services inside out. Marketing is a whole speciality by itself and can make or break the success of the business you've worked hard to create. 

Website development

As you’ve already known by now, images are essential for every website or digital content today.

Whether it’s for an ad banner, blog article or website logo, building a site without using any images is going to be a real engagement killer.

As technology improves every day, so does the needs and expectations of web users. The demand for high quality, high-resolution images continues to grow each day.


When you want visitors or prospects to give you their email address, so you can nurture them into paying customers, how can you make them give their information to you willingly?

The best way to get their particulars is to simply offer a lead magnet.

A lead magnet is an incentivised offer, such as a special report, a guidebook, cheatsheet, a video, a free consultation, or any other experience that your prospects will find valuable enough to make them want to offer their email addresses to receive it.


You’ve probably seen or heard a lot of digital marketing people talk about local SEO is one of the most significant aspects to marketing success.

However, to agree with popular opinion, first, you need to understand what precisely local SEO is, why it’s so relevant to the business world, and how it much it can impact businesses.

Content Marketing

You often hear me talk about reaching your marketing audience. But in a world full of noise and clutter, how do you get your audience to read what you write?

It’s not just about good content, a strong SEO or great design. Sometimes the key to getting people to take notice of your content is to have a great headline for your article.

Why are headlines so important?

To answer that question, first consider what makes you want to read a blog article, or click on a search result on Google.

Chances are, it’s the great title that catches your attention. Using this same approach, you should be writing your headlines that is interesting and attention-grabbing.

Writing and publishing a piece of high-quality article takes a lot of time and energy, but sadly lots of high quality articles never got read by its intended audience.


Sometimes, when you are carrying out your SEO strategies, you end up fixated over the keywords and proper formatting on websites.

It’s easy to forget that there are real human beings that are using Google to find the content that they want.

A buyer journey is one of the most critical aspects of online conversion because Google ultimately wants to help buyers reach their desired goals.

A recent Forrester study shows that over 70% of consumers start their journey becoming from a prospect to a buyer by using Google search to discover new products or services.

In fact, nearly 49% of consumers rely on information gathered through web search to make their buying decisions.

Website development

With a wide selection of themes and plugins, combined with its easy-to-use and powerful features, Wordpress is an excellent tool to build your business website from the ground up.

With more than half of most business and personal websites running on Wordpress, Wordpress has become a victim of its own success, with many hacking attempts targeted solely at Wordpress sites.

Content Marketing

If you have been doing content marketing or blogging for a while, you might have heard of this little thing called Medium.

But what exactly is Medium?

In a nutshell, Medium kind of like a mix between Twitter and blogging. But what makes Medium special is its algorithmic timeline that curates exciting stories for the readers.

Since Medium’s algorithm prioritises quality over recency, the site actually rewards excellent content, no matter how old it is.


In marketing, customer retention is the ability of a business to retain customers.

It is both a measure of customer loyalty and the capacity of the business to keep customers satisfied by giving them products or services that pleases them.

However, what happens after a prospect becomes a customer is rarely talked about.

Sometimes, businesses think that they should prioritize acquiring new customers instead of focusing on previous ones. This can be a big mistake.

Think of marketing as a funnel where you attract a wide net of people to your website and slowly incentivize them to become more interested in your offerings.

With this model in mind, marketing represents only the beginning of the funnel, the “top of the funnel” as it’s known.

There’s something more critical that happens at the end of the funnel (i.e., after someone makes a purchase).

When it is done right, can help you increase your revenue substantially.

It’s called retention.

Because in any business, the best customer is the one that comes back for more. A returning customer is cheaper for the company to hang on to than to acquire a new one.

Paid media

Display ads, or more commonly known as banner ads, are a form of pay-per-click (PPC) advertising.

They usually come in the form of banners, and they come in all shapes and sizes.


If you are serious about outranking your competition on Google or any other search engines, then you need to understand the technical side of SEO, such as website crawlability.


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One of the key areas businesses' struggle with is with obtaining clients. Not having clients can kill off any business idea very quickly, regardless of how good it is.


When people talk about user experience, it is usually spoken about within a context of large marketing teams with software for A/B testing, heat mapping and other marketing wizardry. But what happens when you are starting out? Is there a practical guide to stick to when trying to build a good user experience but don’t have the budget or resources to dedicate to the subject as a whole?


For someone with no coding experience, I found learning to code a serious challenge. I learnt how to do it, then quickly realised that what I wanted to do would require more knowledge than I had at the time. I had to scratch the surface on the challenge, and unfortunately, there’s no quick fix for something that requires more knowledge and experience. Einstein summed it up when he said ‘The more I learn, the more I realise how much I don't know.’ But dedicating my time to coding has quickly taught me an unexpected skill I already thought I had nailed: the ability to learn.


Market research is the gathering and understanding of information related to particular individuals or groups (the target market) to provide informed insight and help decision making in relation to targeting them with ideas, services or products.