Content Marketing

Most people think they rely on cold hard logic to make every decision in their life. What they eat, how they dress, which music they listen to, what careers they choose, etc.

However, unless you’re a cyborg straight out of sci-fi movies, every human decision is influenced by not logic, but emotions. Anyone who believes otherwise is only deluding themselves.

And for this reason, stories are great for selling.

Stories communicate information in a highly specific and emotional way. They are easy to remember, and they give us something we can relate to as listeners or readers.

Seo

You’ve probably seen or heard a lot of digital marketing people talk about local SEO is one of the most significant aspects to marketing success.

However, to agree with popular opinion, first, you need to understand what precisely local SEO is, why it’s so relevant to the business world, and how it much it can impact businesses.

Content Marketing

You often hear me talk about reaching your marketing audience. But in a world full of noise and clutter, how do you get your audience to read what you write?

It’s not just about good content, a strong SEO or great design. Sometimes the key to getting people to take notice of your content is to have a great headline for your article.

Why are headlines so important?

To answer that question, first consider what makes you want to read a blog article, or click on a search result on Google.

Chances are, it’s the great title that catches your attention. Using this same approach, you should be writing your headlines that is interesting and attention-grabbing.

Writing and publishing a piece of high-quality article takes a lot of time and energy, but sadly lots of high quality articles never got read by its intended audience.

Seo

Sometimes, when you are carrying out your SEO strategies, you end up fixated over the keywords and proper formatting on websites.

It’s easy to forget that there are real human beings that are using Google to find the content that they want.

A buyer journey is one of the most critical aspects of online conversion because Google ultimately wants to help buyers reach their desired goals.

A recent Forrester study shows that over 70% of consumers start their journey becoming from a prospect to a buyer by using Google search to discover new products or services.

In fact, nearly 49% of consumers rely on information gathered through web search to make their buying decisions.

Content Marketing

If you have been doing content marketing or blogging for a while, you might have heard of this little thing called Medium.

But what exactly is Medium?

In a nutshell, Medium kind of like a mix between Twitter and blogging. But what makes Medium special is its algorithmic timeline that curates exciting stories for the readers.

Since Medium’s algorithm prioritises quality over recency, the site actually rewards excellent content, no matter how old it is.

Email

In marketing, customer retention is the ability of a business to retain customers.

It is both a measure of customer loyalty and the capacity of the business to keep customers satisfied by giving them products or services that pleases them.

However, what happens after a prospect becomes a customer is rarely talked about.

Sometimes, businesses think that they should prioritize acquiring new customers instead of focusing on previous ones. This can be a big mistake.

Think of marketing as a funnel where you attract a wide net of people to your website and slowly incentivize them to become more interested in your offerings.

With this model in mind, marketing represents only the beginning of the funnel, the “top of the funnel” as it’s known.

There’s something more critical that happens at the end of the funnel (i.e., after someone makes a purchase).

When it is done right, can help you increase your revenue substantially.

It’s called retention.

Because in any business, the best customer is the one that comes back for more. A returning customer is cheaper for the company to hang on to than to acquire a new one.

Paid media

Display ads, or more commonly known as banner ads, are a form of pay-per-click (PPC) advertising.

They usually come in the form of banners, and they come in all shapes and sizes.

Seo

If you are serious about outranking your competition on Google or any other search engines, then you need to understand the technical side of SEO, such as website crawlability.

Marketing

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Marketing

One of the key areas businesses' struggle with is with obtaining clients. Not having clients can kill off any business idea very quickly, regardless of how good it is.

Marketing

When people talk about user experience, it is usually spoken about within a context of large marketing teams with software for A/B testing, heat mapping and other marketing wizardry. But what happens when you are starting out? Is there a practical guide to stick to when trying to build a good user experience but don’t have the budget or resources to dedicate to the subject as a whole?

Entrepreneurship

For someone with no coding experience, I found learning to code a serious challenge. I learnt how to do it, then quickly realised that what I wanted to do would require more knowledge than I had at the time. I had to scratch the surface on the challenge, and unfortunately, there’s no quick fix for something that requires more knowledge and experience. Einstein summed it up when he said ‘The more I learn, the more I realise how much I don't know.’ But dedicating my time to coding has quickly taught me an unexpected skill I already thought I had nailed: the ability to learn.

Marketing

Market research is the gathering and understanding of information related to particular individuals or groups (the target market) to provide informed insight and help decision making in relation to targeting them with ideas, services or products.