Strong marketing strategies should not be confused with aggressive marketing. One is built on the strength of knowing the audience you're going after. Your strategy is built around knowledge and understanding the approach needed to get them through the sales funnel.
When you run a business, chances are you're already an expert in your field. But there's more to running a business than knowing your products and services inside out. Marketing is a whole speciality by itself and can make or break the success of the business you've worked hard to create.
The key to a good SEO optimisation is quality keywords that we want our site to display on search results. Before moving on any on-site SEO, you need to explore the keywords you want to include on your website.
Search Engine Optimisation is the most fundamental aspect of digital marketing that makes your website content organically visible on the internet.
When you decide to create a website and present it on the Internet one of the first things you have to pay attention to is the quality choice of names for your site.
In case you haven’t realised, Google Analytics is an invaluable tool for anyone who is doing any marketing online, whether you’re a newbie or a veteran.
Proper SEO can be the true game-changer in the digital marketing field.
Have you ever done an online quiz to find out how you “rank” or “score” with other participants? Or completed a questionnaire that assesses you?
Digital marketing is too big to ignore. Even if you own a traditional brick-and-mortar business, nobody can dispute the power of effective marketing.
As an owner of a business website, nothing is more terrifying than seeing all the work that you’ve put into building your site gets destroyed by nefarious hackers.
For some business owners, email may seem like an archaic form of marketing.
When it comes to Adwords, it can be very challenging to put together a campaign that can achieve success.
As you’ve already known by now, images are essential for every website or digital content today.
Whether it’s for an ad banner, blog article or website logo, building a site without using any images is going to be a real engagement killer.
As technology improves every day, so does the needs and expectations of web users. The demand for high quality, high-resolution images continues to grow each day.
When you want visitors or prospects to give you their email address, so you can nurture them into paying customers, how can you make them give their information to you willingly?
The best way to get their particulars is to simply offer a lead magnet.
A lead magnet is an incentivised offer, such as a special report, a guidebook, cheatsheet, a video, a free consultation, or any other experience that your prospects will find valuable enough to make them want to offer their email addresses to receive it.
We are already living in the future. Today, almost everybody owns a powerful computer that fits into the palm of their hands – and that’s our smartphones.
Most people think they rely on cold hard logic to make every decision in their life. What they eat, how they dress, which music they listen to, what careers they choose, etc.
You’ve probably seen or heard a lot of digital marketing people talk about local SEO is one of the most significant aspects to marketing success.
However, to agree with popular opinion, first, you need to understand what precisely local SEO is, why it’s so relevant to the business world, and how it much it can impact businesses.
You often hear me talk about reaching your marketing audience. But in a world full of noise and clutter, how do you get your audience to read what you write?
It’s not just about good content, a strong SEO or great design. Sometimes the key to getting people to take notice of your content is to have a great headline for your article.
Why are headlines so important?
To answer that question, first consider what makes you want to read a blog article, or click on a search result on Google.
Chances are, it’s the great title that catches your attention. Using this same approach, you should be writing your headlines that is interesting and attention-grabbing.
Writing and publishing a piece of high-quality article takes a lot of time and energy, but sadly lots of high quality articles never got read by its intended audience.
This is part 1 of my Building Brand Identity guide. Part 2 coming soon!
This is a question you’ve probably asked yourself often: Should I invest in SEO?
This is the part 2 of my Successful Blogging series. For Part 1 Creating Awesome Blog Content, click on this link.
If you’re doing keyword research for SEO, you’ll know that Google Keyword Planner (GKP) is an invaluably useful tool.
Back in the old days, Search Engine Optimisation (SEO) used to be a game of shortcuts and illegal ‘black hat’ methods.
Sometimes, when you are carrying out your SEO strategies, you end up fixated over the keywords and proper formatting on websites.
It’s easy to forget that there are real human beings that are using Google to find the content that they want.
A buyer journey is one of the most critical aspects of online conversion because Google ultimately wants to help buyers reach their desired goals.
A recent Forrester study shows that over 70% of consumers start their journey becoming from a prospect to a buyer by using Google search to discover new products or services.
In fact, nearly 49% of consumers rely on information gathered through web search to make their buying decisions.
Search engines such as Google and, well mainly Google, dominate the internet.
Imagine you and another guy got lost while hiking in the forest. And both of you came across a wolf that’s huge, hungry, and ready to pounce?
LinkedIn has been a powerhouse platform for over 500 million professional across the globe. Even if you are an owner of a business or startup, you shouldn’t pass up on the opportunities that LinkedIn has to offer.
With a wide selection of themes and plugins, combined with its easy-to-use and powerful features, Wordpress is an excellent tool to build your business website from the ground up.
With more than half of most business and personal websites running on Wordpress, Wordpress has become a victim of its own success, with many hacking attempts targeted solely at Wordpress sites.
If you have been doing content marketing or blogging for a while, you might have heard of this little thing called Medium.
But what exactly is Medium?
In a nutshell, Medium kind of like a mix between Twitter and blogging. But what makes Medium special is its algorithmic timeline that curates exciting stories for the readers.
Since Medium’s algorithm prioritises quality over recency, the site actually rewards excellent content, no matter how old it is.
Let’s begin by answering a straightforward question: What exactly is SEO?
This is the second part of my PPC advertising guides. Make sure you check out my guide to Google Adwords PPC too.
You’ve successfully set up your company blog. But now what?
Nothing is as disheartening as seeing months of hard work not paying off.
In digital marketing, the first step of the lead generation process is typically triggered by a CTA (call-to-action).
In marketing, customer retention is the ability of a business to retain customers.
It is both a measure of customer loyalty and the capacity of the business to keep customers satisfied by giving them products or services that pleases them.
However, what happens after a prospect becomes a customer is rarely talked about.
Sometimes, businesses think that they should prioritize acquiring new customers instead of focusing on previous ones. This can be a big mistake.
Think of marketing as a funnel where you attract a wide net of people to your website and slowly incentivize them to become more interested in your offerings.
With this model in mind, marketing represents only the beginning of the funnel, the “top of the funnel” as it’s known.
There’s something more critical that happens at the end of the funnel (i.e., after someone makes a purchase).
When it is done right, can help you increase your revenue substantially.
It’s called retention.
Because in any business, the best customer is the one that comes back for more. A returning customer is cheaper for the company to hang on to than to acquire a new one.
Forms are the only way to collect user information on a massive scale.
Every business needs a website.
PPC stands for Pay Per Click, a model of advertising where internet marketers pay a fee each time someone clicks on one of their ads.
Back in the mid-2000s, the term backlinking was often associated with shady practices of link-building.
When you have spent hours planning the perfect email campaign, it’s easy to develop tunnel vision. You sank so much time and effort optimising your emails that you lose sight of the big picture.
Let’s begin by answering a straightforward question: What exactly is SEO?
In the internet era, the email has become one of the most influential modes to reach prospective clients. Every day nearly 2.6 billion emails sent and by 2019, the number of email users around the world is predicted to hit a staggering 2.9 billion.
When it comes to writing metaphors, most people often associate metaphor with poetry, literature, and art.
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When people talk about user experience, it is usually spoken about within a context of large marketing teams with software for A/B testing, heat mapping and other marketing wizardry. But what happens when you are starting out? Is there a practical guide to stick to when trying to build a good user experience but don’t have the budget or resources to dedicate to the subject as a whole?
Trying to set up my own business constantly puts me on the edge of comfort, and means I have to learn a new skill or understand a different approach every day. As soon as I get to one point, I realise there's still much further to go before I even come close to reaching my goal.
For someone with no coding experience, I found learning to code a serious challenge. I learnt how to do it, then quickly realised that what I wanted to do would require more knowledge than I had at the time. I had to scratch the surface on the challenge, and unfortunately, there’s no quick fix for something that requires more knowledge and experience. Einstein summed it up when he said ‘The more I learn, the more I realise how much I don't know.’ But dedicating my time to coding has quickly taught me an unexpected skill I already thought I had nailed: the ability to learn.