Expose your competitors marketing strategies with intelligent website and competitor analysis.
Build a logical SEO and content marketing strategy to outrank them on search engines.
Achieve More with Effective Marketing Consultancy and Transparent SEO Expertise
Work with a Digital Marketing and SEO Consultant who will tell you why your competitors are ranking well on search engines and show you how to beat them
I’m Murray, geek, SEO expert, content marketer and digital marketing consultant.
I can help you to analyse your competitors to understand exactly why they are ranking highly on Google and what you need to do to beat them online.
Then, my team and I will build you a smart SEO and content marketing strategy designed to knock your competitors off that top spot.
Expect honest, solid website analysis, SEO and content marketing consultancy without any of the fluff, jargon and confusion.
But wait, isn’t everyone a ‘SEO expert’?
Yes, a lot of marketing consultants and marketing agencies say they are experts. But in truth, many they can’t back up these claims.
We think you deserve better, which is why my team and I take a different approach to our work.
We take our marketing very seriously. We also invest heavily in our own SEO and content marketing. We figured that if we can win against other marketers, then our marketing advice would be solid for other industries too.
Therefore, every strategy we recommend, we actively pursue ourselves. If you work with us, you only ever get marketing strategies tried and tested on a website with my name on it.
And because we take a true transparency approach to business, we publish our own website performance so we can be judged on that too.
Get the best examples of content marketing straight to your inbox
Fed up of experts telling you to invest in SEO and content marketing, but not telling you how to practically apply it?
So are we. Therefore, we publish daily website analysis, competitor analysis reports and marketing articles to highlight which SEO and content marketing strategies companies are using to grow their brands and how you can apply those same principles to your business too.
Latest Articles & Reports
Expert Competitor Analysis, SEO & Content Marketing Consultant Services
As experts in website analysis and SEO competitor analysis, we’re guided by data.
We examine your website and your competitors to understand your industry, So when you work with us, expect a clear roadmap of what needs to be done to beat your competitors.
And the information we glean from your competition provides us with the blueprint for your perfect digital marketing strategy.
From here, we work to develop a winning SEO and content marketing plan. And we ensure this is designed with your business objectives in mind.
Analysis & Strategy
Website Analysis
We will analyse yours or your competitor’s websites to breakdown what is working. As well as what could be improved.
Competitor Analysis
We look at all the competitors in your SEO focus group. And we’ll tell you who is winning and which strategies they’re utilising.
Marketing Strategy
We create marketing strategies built upon analysis. As a result, we show you exactly what you need to do and how.
SEO & Content Marketing Services
SEO
Optimise your website and gain backlinks to increase your position on search engines.
Content Marketing
Create content which breaks through the noise and establishes you as the market leader.
Conversion Optimisation
Optimise your landing pages to ensure that the traffic that you do get is performing as expected.
How we can help
Want to know how your website is performing against your competitors?
I’ll show you what your competition is doing well online and how you can make logical improvements to get ahead of them on search engines. Whether it’s SEO improvements, creating specific content or link-building – I’ll get your website performing better so you can get ahead of the competition.
If your website is getting traffic, but no sales, I can help you understand exactly what the issue may be and build you a logical roadmap to improve your website conversion performance.
When you want a digital marketing strategy that really connects, it’s a good idea to have an experienced marketing consultant and strategist behind you – someone who can create and implement a strategy with the ability to tell you why it works and provide active examples of where similar strategies have worked elsewhere.
I write a lot of marketing strategies, so I get constant feedback on what works and what doesn’t. I therefore only advise strategies which are tried and tested.
If you want to beat your biggest competitors and increase your website traffic and sales with a great ROI then you need an experienced digital marketing consultant on board.
I’ll show you how to build smart and scalable marketing campaigns so you can out-rank your competitors and dominate online. Create engaging, relevant content and then target your audience to turn your website into a lead magnet and leave your competitors in the dust.
Client Testimonials
Lewis Daniels
Murray has a superb ability to look at a situation from many different angles, generates a lot of good ideas and facilitates productive discussions which have driven action within in the team.
Thomas Lukins
I have worked with few other people that demonstrate such a level of persistence and thoroughness in their problem solving approach whilst still maintaining the ability to accept and adopt to new technical challenges as they are presented.
Sue Roland
Murray is able to work at both a strategic and tactical level. He considers all aspects of a delivery, bringing together customer & business needs with IT, and also ensures the ongoing run management implications have been understood of proposed solutions.
Alex Clouston
Murray is a genuine marketing expert who brings endless enthusiasm to every task, whether that’s planning and executing an in-depth SEO campaign, scoping a marketing delivery system or overhauling an out of date journey.
Helen Terry
When he arrived, he immediately grasped the data and started making tangible, profit driving decisions and changes. He provided well needed reinvigoration within the team.
Neil Batchelor
Murray’s enthusiasm, determination and passion for a role really shone through and the activity that Murray has delivered will help transform our business performance.
Ronnie George
The market is full of people that profess to know, but Murray genuinely is one who does and can generate the results.
George Vokas
Murray has no problem with the hard work and he consistently developed new ideas to push the business forward, completely rethinking the way that our online marketing worked.
Mark Outram
I have had significant exposure to many marketeers over my career and never have I found anyone who can guarantee results through the right channels; identifying quick results as well as establishing long term gains. If you haven't already engaged with Murray you need to!
Companies I have worked with
Why you should work with me
If what you’re after is a jargon free, honest marketing consultant, then I’m your guy.
I don’t waste your time or my own with confusing or unrealistic promises. You’ll understand what I’m talking about from the start to finish.
I explain my thinking in full and the direction I think we should head in. Nothing is hidden and you can ask as many questions as you want. It’s my job to inform you of my reasoning behind any strategy so that you can fully understand the process.
Every business wants a ROI – it’s the benchmark of any online strategy. With me as a marketing consultant, you’ll have an understanding of exactly what what is working and what isn’t.
I have a sales first approach to marketing, meaning that I care most about the activities which are going to bring in the results. If I can’t measure it, then I won’t do it.
I need you to succeed for me to succeed, therefore I only work where I feel I can make a real difference.
I can build a marketing strategy or marketing campaign around what works for your business. And unlike an agency or other marketing consultants, I don’t seek any long-term contract commitments.
Even though I work with businesses on both long and short-term projects, this flexible approach keeps me at the top of my game. It also gives me the ability to scale up and down as required.
I can work on a project as part of your marketing team, or as a managed service. I also have a full team of developers, copywriters and designers behind me to help meet any challenge.
FAQs
What does a marketing consultant do?
A marketing consultant works with businesses to provide them with a logical path to grow their online performance. They plan, implement and execute marketing strategies across several areas as one unified plan.
Usually, we start with competitor analysis and then use our analysis to advise the smartest marketing strategies to help them beat their competitors.
The responsibilities of a marketing consultant are varied and cover a wide scope of marketing activities.
The strategies a marketing consultant will execute depend on your business needs, meaning no plan is the same.
Why should I hire a marketing consultant?
A marketing consultant will speak to you on your level without needless jargon. They’ll promote a solution even if they are not the beneficiary.
Marketing consultants are often more directly responsible for the work completed. Therefore, they are more involved and can help you to make the right decisions and undertake the work required more quickly.
They bring a level of expertise and experience so can target your efforts and focus on what really matters for your business.
Ultimately, marketing consultants care more about your business because they are more involved.
It’s also less expensive than hiring someone on a full-time salary with benefits.
How much does it cost to hire a marketing consultant?
Our time is £400 per day (+ VAT) / £50 per hour (+ VAT).
How does your pricing model work?
There are no long contracts, you simply pay for the work carried out within each month. Easy, reliable and efficient.
What should I expect when I engage with you?
First we’ll discuss your business, to learn about you and where you want to get to.
Then we usually perform a competition analysis to understand your industry or niche.
From this analysis, we’ll build a bespoke marketing strategy that aligns to your business needs.
Once a plan has been agreed upon, we’ll implement and execute it.
We will analyse its performance and when necessary, alter our approach. All the while communicating with you and updating you on every step
If I hire you, how quickly will you get started?
The best way to hire a marketing consultant such as myself is to simply get in touch. My team and I can usually get started within a few days of initial contact.
Want to work with us?
If you like the work we do and want to get involved, drop us an email. We are always looking for great talent
To be a marketing consultant or to work for a marketing consultancy can be very rewarding. The work is varied and affords you greater skill development and growth.
While we may not have any current vacancies or opportunities, we’d still love to hear from you.
Alternatively you can follow us on Twitter, Facebook, or connect with us on LinkedIn.
How I got into marketing consultancy
I started at the bottom, built up my skills within several companies until I became head of department. It was at this point I began transitioning myself towards becoming a marketing consultant.
Over time, as I built a team to help with specific marketing areas, we eventually transformed into Murray Dare Marketing Consultancy.
What is the difference between a ‘marketing consultancy’ and a ‘marketing agency’?
Marketing consultants take a more strategic approach to marketing. Whereas, agencies often focus on a few core areas and so, will want to recommend these services.
You might find agencies guide you in a direction that best suits their own strengths rather than what is right for your business.
A marketing consultant will analyse your company or service and your competitors to ascertain the best approach. They focus on creating a bespoke plan that works for you and your business.