Competitor Analysis with Purpose.

Learn why your competition is ranking higher than you.
Build a marketing plan to start beating them.

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Practical competitor research to show you how to improve your online ranking and outperform your competitors

Have a marketing strategy which isn’t getting the results you expect?

We speak to hundreds of business owners who say that their marketing strategy performs ok, but isn’t aligned with increasing their market share and unlocking their businesses true potential.

This is why we take a more focused approach to marketing. We use competitor analysis and research to dissect what is working for your competition and across your industry.

We use this competitor analysis to show you which marketing actions to prioritise to start beating them and how to align your marketing strategy towards a smart common goal.


Latest Reports

Use competitor analysis to become the market leader in your industry.

When deciding on marketing priorities, many businesses overlook the importance of a competitor analysis in helping to steer their marketing strategy towards the things that really matter. They start with where they are, what they are currently doing and focus on improving that. They use last year’s results as a benchmark.

We think that this approach is wrong.

The best marketing strategies start with the end goal in mind: What does my company need to do to beat the competition?

We then work from this position to isolate:

  1. What are our competitors doing and how does it work?
  2. Which keywords are performing best for our competitors?
  3. Which keywords do we need to focus on as a priority?
  4. What are the core marketing activities we should be focusing on?
  5. Are there activities which we should drop as they are not effective?
  6. How do we benchmark and measure success?
  7. How do we align our marketing capacity towards agreed activities?
  8. What are the short, medium and long term priorities?
  9. What does our updated marketing plan look like?
  10. How do we keep our team focused on the plan?
  11. How do we test, measure and optimise at every step of the way?

If you want a practical conversation about your company, where you currently sit, the size of the opportunity ahead and how to get there, then get in touch.

Why you should work with us

  • We lead by example, all the marketing activities we suggest are the very same actions we do for ourselves – including our competitor analysis
  • We’re thought leaders, we’ve written guides and hundreds of articles about how to climb the rankings
  • We work with companies across lots of different sectors, and know exactly what it takes to reach the top
  • We’re completely flexible and take a ‘we only do what we need to’ approach. We only do the work required to achieve actionable results for your business
  • We value a consultative approach, we speak to you with complete transparency, and put your business needs first

Companies I have worked with

Client Testimonials

Lewis Daniels
Lewis Daniels

Marketing Manager


Murray has a superb ability to look at a situation from many different angles, generates a lot of good ideas and facilitates productive discussions which have driven action within in the team.

Thomas Lukins
Thomas Lukins

DDC Technical Lead


I have worked with few other people that demonstrate such a level of persistence and thoroughness in their problem solving approach whilst still maintaining the ability to accept and adopt to new technical challenges as they are presented.

Sue Roland
Sue Roland

Product Owner


Murray is able to work at both a strategic and tactical level. He considers all aspects of a delivery, bringing together customer & business needs with IT, and also ensures the ongoing run management implications have been understood of proposed solutions.

Alex Clouston
Alex Clouston



Murray is a genuine marketing expert who brings endless enthusiasm to every task, whether that’s planning and executing an in-depth SEO campaign, scoping a marketing delivery system or overhauling an out of date journey.

Helen Terry
Helen Terry

CRM manager


When he arrived, he immediately grasped the data and started making tangible, profit driving decisions and changes. He provided well needed reinvigoration within the team.

Ronnie George
Ronnie George

Marketing Director


The market is full of people that profess to know, but Murray genuinely is one who does and can generate the results.

Neil Batchelor
Neil Batchelor

Head of Commercial


Murray’s enthusiasm, determination and passion for a role really shone through and the activity that Murray has delivered will help transform our business performance.

George Vokas
George Vokas



Murray has no problem with the hard work and he consistently developed new ideas to push the business forward, completely rethinking the way that our online marketing worked.

Mark Outram
Mark Outram

Managing Director

Propel Consult

I have had significant exposure to many marketeers over my career and never have I found anyone who can guarantee results through the right channels; identifying quick results as well as establishing long term gains. If you haven't already engaged with Murray you need to!