Our Principles

While our approach defines how we work, our principles define who we are and what we stand for.


Against the grain
to achieve more

wood plane

We are not a marketing agency, so we don’t act like one.

If you’re looking for a standard marketing agency experience, then we aren’t the company for you.

We don’t want to be your account managers; we want to partner with you to achieve real, unmatched results.

High-value content:
SEO and outreach

Quality comes first, and we take advantage of every opportunity to provide value.

From your SEO to your outreach, right down to each and every word of your content.

We are always looking for new ways to provide added value with our content to maximise its performance and therefore your business growth.

Computer with gold onscreen

Industry-critical &
agenda setting

Hot air balloon

We believe that the marketing industry is failing to maximise value, which sets a low bar for marketing agencies and consultancies.

We don’t recognise this benchmark, because our sights are fixed far higher—which is why we don’t pull our punches and we’re not afraid to criticise our industry.

We criticise because we care.

People-centric business
People driven success

People first, profit later.

We empower every member of our team and every client we work with to achieve more, which is why we share our expertise freely and liberally across our blog.

We know that behind every success is a team of people, so we take a people-centric approach to every interaction.

Chess set pawns only

Continuously improving:
Reaching for the stars

1950s spaceship

Our ambition is limitless, and we think yours should be too.

For every milestone and goal we smash through, we set our sights on another, in an endless bid for continuous improvement.

There are always opportunities to improve; it’s just a matter of finding them. We apply this principle to our working environment, which is constantly evolving.

Rage against the machine
Surpassing expectations

We don’t simply want to improve on what the competition is doing; we want to rewrite the playbook from scratch and take a different approach, redefining the marketing industry in the process.

We often try different approaches with our own marketing, so we can then apply those same approaches for others. Take the risk, earn the reward when it works.

After all, isn’t doing the same thing and expecting different results the definition of insanity?

Play book

Why trust us as your
seo consultants

Because, unlike most, we don’t believe marketing is a place for secrets.

Want to know how we drive growth? Ask us. We’re entirely transparent about our processes and growth strategies.

Want to see the analytics yourself? We’ll walk you through the data and explain our insights.

At Murray Dare, we will never recommend a strategy that we ourselves haven’t tried and tested. Our unique, data-driven approach has consistently delivered success for our own business and our clientbase—and we would be delighted to show you the growth results we’ve seen.

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