Conversion Optimisation

It’s not about how it looks—it’s about how it converts. Even the most creatively designed website can fail to make sales. We help you find out why. 

Partner with Murray Dare—conversion optimisation consultants unlocking the secrets to conversion.

conversion optimisation funnel image

Designed to convert
rather than looks

Designed to convert - target lying flat showing funnel underneath - all in green tones

Unlike many marketing agencies, who will insist that a brand new website is the only way to improve conversion, we prefer to take a data-driven approach to conversion optimisation. 

We don’t want to drive up your costs by completely upheaving your website, because we see your existing site as an opportunity to gain important insight into your visitors. 

Before recommending any changes, we utilise a range of specialist tools to analyse your site, discover your visitors’ path through it, and identify any weaknesses. 

As specialists in conversion optimisation, we can provide expert insight into why your website isn’t reaching your conversion expectations and help you devise a clear path towards improving conversion rates.

Conversion optimisation advice
without the jargon

We operate with integrity and are transparent in all our decisions, which is why we’ll never recommend a conversion optimisation strategy that we believe to be unnecessary. 

We aren’t looking for ways to drive the cost up, so we’ll always endeavour to work with your existing site, rather than recommend a complete redesign. 

As experienced marketing strategy consultants, we do not keep the businesses we work with at arm’s length by shrouding our approach in mystery—as many agencies do. 

We want to work in close partnership with you, and for you to understand every step we take, however small, and how it contributes to our shared vision for your wider marketing strategy. 

With Murray Dare, you can expect us to treat your business as our own, to be generous with our time, and to be open with our expertise. 

Interested? Great! Read our approach and principles so you know what to expect when you work with us.

Obsessed with results
Specialist advice

Specialist advice, image showing stationary

Every Murray Dare team member serves a specific purpose and brings a unique skillset to the table. By combining the talents of individuals with specialist talents, we have created a formidable team. 

We are not a marketing agency that “wears many hats”, as it were, but a collective of consultants with specialist experience—each of us with our own area of expertise. 

Together, we are able to deliver a comprehensive range of services with expert precision. 

When you work with us, you will communicate directly with conversion optimisation specialists who are able to provide unmatched insight into your website. 

Marketing strategy

To maximise ROI and drive results, effective marketing strategy must understand what your competitors are doing, what is likely to drive growth and how quickly test strategies recommended. 

There are usually several elements to any marketing strategy to succeed.

Website analysis: looking glass magnifying a webpage Website analysis
Google Analytics logo in green Google Analytics
Prioritisation - abc Prioritisation
A-B testing - two test tubes A/B testing
Behaviour flows Behaviour flows
Coverting content Coverting content

Why trust us as your
conversion experts?

Transparency is one of our core values as a business, which is why we don’t consider our expertise to be a secret, but something to be shared. 

Want to understand how we analyse your website to determine how it converts? We’d be happy to walk you through it. 

Want a taste of what we do? Let us show you what we’ve done for other companies we have worked with and walk you through our approach, step by step. 

At Murray Dare, we will never recommend a strategy that we ourselves haven’t tried and tested. Our unique, data-driven approach has consistently delivered success for our own business and our clientbase—and we would be thrilled to show you the growth results we’ve seen. 

No sales tactics. Just hard proof.  

Trust Us


Lewis Daniels
Lewis Daniels

Marketing Manager


Murray has a superb ability to look at a situation from many different angles, generates a lot of good ideas and facilitates productive discussions which have driven action within in the team.

Thomas Lukins
Thomas Lukins

DDC Technical Lead


I have worked with few other people that demonstrate such a level of persistence and thoroughness in their problem solving approach whilst still maintaining the ability to accept and adopt to new technical challenges as they are presented.

Sue Roland
Sue Roland

Product Owner


Murray is able to work at both a strategic and tactical level. He considers all aspects of a delivery, bringing together customer & business needs with IT, and also ensures the ongoing run management implications have been understood of proposed solutions.

Alex Clouston
Alex Clouston



Murray is a genuine marketing expert who brings endless enthusiasm to every task, whether that’s planning and executing an in-depth SEO campaign, scoping a marketing delivery system or overhauling an out of date journey.

Helen Terry
Helen Terry

CRM manager


When he arrived, he immediately grasped the data and started making tangible, profit driving decisions and changes. He provided well needed reinvigoration within the team.

Neil Batchelor
Neil Batchelor

Head of Commercial


Murray’s enthusiasm, determination and passion for a role really shone through and the activity that Murray has delivered will help transform our business performance.

Ronnie George
Ronnie George

Marketing Director


The market is full of people that profess to know, but Murray genuinely is one who does and can generate the results.

George Vokas
George Vokas



Murray has no problem with the hard work and he consistently developed new ideas to push the business forward, completely rethinking the way that our online marketing worked.

Mark Outram
Mark Outram

Managing Director

Propel Consult

I have had significant exposure to many marketeers over my career and never have I found anyone who can guarantee results through the right channels; identifying quick results as well as establishing long term gains. If you haven't already engaged with Murray you need to!

Get in touch

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