✓ Get access to a full 12-week email series, showing what we did and how we did it – every step of the way.
✓ Watch interviews with key project members to discover how a five-person team was able to build and execute a campaign that gained national coverage.
✓ Use our activities and action points to change your thinking and find the idea that will blow your industry open.
We can all agree: sugar is bad for us. In fact, it’s so obvious that it doesn’t even bear pointing out. But despite how obvious it may be, we took the issue and ran with it, turning it into a national campaign within just a few months.
We got our name in major newspapers and started a conversation that’s continuing to this day. It’s not impossible: you just need the right idea and the right execution. We didn’t need major resources or backing, and neither do you.
Our 12-week email series will show you the who, what, where, when and why of building a national campaign. Once it’s finished, you’ll have all the tools you need to replicate our success.
Here’s how our 12-week email series will help you:
✓ Our email series will take you through every step of our sugar campaign. We’ll start with its conception and the initial ideas stage as we walk you through our planning, processes, and partners. Then you’ll see how we used raw data to build out the spine of our campaign, followed by content creation and journalist outreach.
✓ Our five-person team each has their own area of expertise, coming together to build a cohesive whole. Each had a vital role to play in getting our sugar campaign off the ground, and you’ll get full access to their thoughts and insights as they built the campaign – as well as their reflections on what worked and what they’d do differently next time.
✓ By the end of our email series, you’ll have had full access behind the scenes of our sugar campaign, from its very beginning to its very end. But that’s not all – on top of the practical guidance you need to actually build a campaign, you’ll also receive a series of exercises and guided actions to help you identify your own industry-equivalent campaign idea. As a result, you’ll step away from our series with a killer campaign – and the confidence to execute it.