10 Essential Content Marketing Skills [Infographic]

content marketing skills infographic header

Discover the content marketing skills you need for success in our latest infographic.

Content marketing is one of the most effective marketing strategies for brands and businesses right now.

According to research, it produces 3 times more leads and is 62% less expensive in comparison to traditional marketing methods.

As such, it’s no surprise that 91% of B2B and 86% of B2C marketers spend time and resources on it. Naturally, with numbers like this, it’s getting even more competitive out there.

And with so many businesses understanding the power of content marketing, it’s getting extremely saturated too!

The top content marketing skills are extremely varied because the scope of content marketing is so wide. One of the main aims of content marketing is to reach larger audiences and forge trust in order to generate leads. To do this, your content needs to be consistently engaging, entertaining and relevant.

As a result, if you want to break through the competition, you need to be the very best. And this of course all requires you to hone a specific set of skills.

But how do you know which skills to prioritise?

Fortunately, we’ve narrowed it down to 10 key skills. Familiarise yourself with them if you want to achieve content marketing success, get ahead as a content marketer or land yourself a dream role in content marketing.

However, from a business perspective, no matter your size or resources, content should be a crucial part of your overall online strategy. For more information on each skill involved, check out our in-depth article on the top 10 skills needed for content marketing.

Alternatively, if you’re short on time, we’ve created a handy content marketing skills infographic below that summarises each skill.

Content Marketing Skills Infographic - Top 10 Skills

content marketing skills infographic


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Need help with your content marketing?

Content marketing is hard, but the rewards are worth it. Whether you need a little help with one or all of the key skills in our content marketing infographic above, we can help.

In an ideal world, all businesses would have a dedicated content marketing team. But, for many small businesses, or for those just starting out, we know that time and resources are luxuries.

That’s where outsourcing your content marketing to a marketing consultancy like ours may help.

We can help you to devise a content marketing strategy that works in tandem with your business development plan. Or perhaps you need a team to implement your plan? We can help with that too.

Our team has over a decade of experience. So we know what it takes to support your business growth. We’ve worked on content marketing for businesses that span various industries too.

So why not get in touch today for an obligation-free chat to find out more? Let’s work together to help you to outperform your competition and increase your leads through the power of effective content marketing!

About Murray Dare

Murray Dare is a Marketing Consultant, Strategist and Director at Dare Media. Murray helps UK businesses find better ways to connect with their audiences through targeted content marketing strategies.