Part 1

Part 1 Do You Need a Marketing Consultant?

Chapters
• What is a Marketing Consultant?
• Do You Even Need A Marketing Consultant?
• Examples of Great and Poor Marketing
• Signs You May Want a Marketing Consultant
• Benefits of Hiring a Marketing Consultant

Part 2 Working With Marketing Consultants

Chapters
• The Nature of Working With a Marketing Consultant
• The Different Types of Marketing Consultants
• The Different Marketing Consultant Approaches
• What to Consider When Choosing a Marketing Consultant
• How to Assess the Value and Cost of a Marketing Consultant