SME Marketing Performance Report – April 2022

SME report April

Each month, we assess a range of SME businesses to determine how they’re working and what they need to do to improve.

You can check out the full infographic below, but here’s a sampling of our key takeaways for April:

  • Only 28% of businesses feel that their vision, values and mission are clearly demonstrated through their marketing.
  • Likewise, 28% have a content strategy that feels connected to what they do.
  • A huge 42% don’t have an email list!
  • On the positive side, 80% have a clear follow-up process for contacting leads generated by their marketing.


Here’s a full breakdown of April’s SME marketing performance:


About Murray Dare

Murray Dare is a Marketing Consultant, Strategist and Director at Dare Media. Murray helps UK businesses find better ways to connect with their audiences through targeted content marketing strategies. Please follow Murray on Facebook, Twitter or LinkedIn.