SME Marketing Performance Report – April 2022

SME report April

Each month, we assess a range of SME businesses to determine how they’re working and what they need to do to improve.

You can check out the full infographic below, but here’s a sampling of our key takeaways for April:

  • Only 28% of businesses feel that their vision, values and mission are clearly demonstrated through their marketing.
  • Likewise, 28% have a content strategy that feels connected to what they do.
  • A huge 42% don’t have an email list!
  • On the positive side, 80% have a clear follow-up process for contacting leads generated by their marketing.


Here’s a full breakdown of April’s SME marketing performance:


About Murray Dare

Murray Dare is a Marketing Consultant, Strategist and Director at Dare Media. Murray helps UK businesses find better ways to connect with their audiences through targeted content marketing strategies.