Each month, we assess a range of SME businesses to determine how they’re working and what they need to do to improve.
You can check out the full infographic below, but here’s a sampling of our key takeaways for April:
- Only 28% of businesses feel that their vision, values and mission are clearly demonstrated through their marketing.
- Likewise, 28% have a content strategy that feels connected to what they do.
- A huge 42% don’t have an email list!
- On the positive side, 80% have a clear follow-up process for contacting leads generated by their marketing.
Here’s a full breakdown of April’s SME marketing performance:
