SME Marketing Performance Report – May 2022

SME report April

Each month, we assess a range of SME businesses to determine how they’re working and what they need to do to improve.

You can check out the full infographic below. But here’s a sampling of our key takeaways for May 2022:

  • 61% of businesses are struggling with their suitability and scalability; in other words, their ability to adapt and change to meet their customers’ needs.
  • On the positive side, more businesses than not feel that their marketing directly addresses their customers’ problems from their perspective. With 56% of those surveyed agreeing.
  • And there was a slight uptick in those feeling that their content strategy is connected to what they do, rising 5% from 28% in April to 33% in May.
  • On the other hand, the number of businesses without an email list grew. Up 2% from 42% in April to 44% in May.
  • 80% of businesses surveyed in April had a clear follow-up process for contacting leads generated by their marketing. However, that number has dramatically fallen to 22% as of May 2022!



Here’s a full breakdown of May’s SME marketing performance:



What would you and your business score? Take our content marketing quiz to find out!

About Murray Dare

Murray Dare is a Marketing Consultant, Strategist and Director at Dare Media. Murray helps UK businesses find better ways to connect with their audiences through targeted content marketing strategies. Please follow Murray on Facebook, Twitter or LinkedIn.