Digital Marketing Services
Improve your website performance

With over ten years’ of digital experience, my marketing services will help you increase your traffic, leads and sales.

Get in touch, let’s build a plan for your business.

Marketing Services

Digital marketing services to ensure consistent website growth

content marketing expert

Content Marketing

Create engaging value-based content pieces aligned to your audiences needs. Use this content to grow your website traffic and transform it into sales.

SEO Marketing expert

SEO

Optimise your content and create backlinks to increase your position on Google. Align your SEO to your content marketing strategy and rapidly increase your website traffic.

email marketing expert

Email marketing

Create effective email campaigns to engage your audience. Build your email marketing strategy as part of your content strategy to maximise impact.

Website development consultant

Website development

I can help you design, write and build beautiful websites to make your business shine. Every site is responsive, elegant and personally project managed from start to finish.

Conversion Optimisation

Conversion Optimization

Get your website performing to its optimum capacity and turn your traffic into sales. Use a marketing consultant to build a conversion testing plan for your website.

PPC marketing consultant

Paid media

A tried and tested method to drive site traffic and generate customers. I will ensure your ads are relevant and get you a high click-through rate and great ROI.

Content Marketing

Content marketing is the production of unique, emotive and high-quality pieces of content – i.e. blog posts, articles, videos, podcasts and press releases – content that’s relevant to your industry and connects with your audience.

Your content needs to be helping your audience solve their problems for it to rank well on search engines and convert readers into leads. This means your content should always be driving toward a bigger goal and you shouldn’t create any content which is either irrelevant, thin or self serving.

I can help you write and design great content that really connects. I can also help you optimise for SEO and release it for maximum impact with you audience.

Content marketing Advice

Specific Content Marketing areas I can help you with

Content Research and Planning

My team of copywriters and content producers are on-hand to make your website come alive with engaging content. I make it our job to match the right voice and tone with your brand and we are experts at getting it out to the right audience.

I know how to create the right content that will put you ahead of your competition and lift you up those search engines.

Whether it’s simply a page or two you need help with, or an entire re-launch, I can get you on track with a comprehensive plan of timely, on-brand and engaging content optimised for search engines.

Digital PR and Content Outreach

It’s great having top quality content, but it hasn’t much value unless you know how to get it out to the right people at the right time.

The key to generating backlinks from authoritative websites is to distribute your content to the right editors and publishers at a time where your content is completely relevant to them. I can help you get your message to the right people.

Get noticed with my help.

Content Writing

Writing great content is a skill, there are a million websites out there with mediocre content that neither delivers or engages with what people want. Producing brilliant digital content is crucial to your success, now more than ever.

Stand out from the crowd and be master of your own content – I know how to build value with relevant, timely, well-written pieces that will really help your business grow.

Search Engine Optimisation

SEO is the process of improving your website’s visibility in search engine results such as Google and Bing. SEO is a key component of your digital marketing strategy to ensure your website reaches the right audience and ranks higher than your competitors.

Key SEO activities include keyword research, content creation and link-building. You need to think about each of these elements alongside your content marketing strategy to increase your organic traffic consistently.

By working with me, we can develop your SEO strategy to drive your organic web traffic up so you can start speaking to more potential customers.

SEO agency

Specific SEO areas I can help you with

On-Page Assessment and Recommendations

On-page assessment involves looking at your website’s content, its code and its various pages and components to identify improvements which can be made to improve your search rankings.

Over time, I have developed a systematic approach to on-page assessment so we can find and fix SEO problems quickly. This process is the first step towards developing a comprehensive SEO strategy which you can use over the long term.

Keyword Research

Keywords are central to SEO. Your website needs to feature keywords which are not just relevant to your industry, but relevant to your site’s content too.

Search engine bots are constantly crawling websites and scanning for information – these bots are getting increasingly better at judging whether a website is a strong source of relevant high-quality content. Loading loads of crap simply doesn’t work anymore.

Keyword research provides you with the framework for drafting your site’s content. By researching the demand for each keyword within your industry or market, you can make better-informed content decisions.

I can help you learn which phrases to target and which subjects you should be writing about within your SEO strategy.

On-Page SEO Optimisation

On-page SEO optimises your individual web pages so that they each rank well within search engines.

On-page SEO involves understanding both your written content, the page’s structure and the code structure that sits behind it. Making on-page optimisations results in increased traffic and improved website conversion.

On-page SEO is a process of continuous improvement as you learn about what works and what doesn’t. But with some effort, you can get great results quickly.

Local SEO Optimisation

If you are a smaller business with a strong local presence which depends on passing trade, optimising for local SEO is key.

Many local businesses are now found by customers searching for a product or service via their phones, and the only way you can be found is by optimising your website’s content to target your customer’s local area.

I can optimise your SEO in a way to enable you to be found in relevant local search results and company listings pages, enabling you to be found at the exact moment it matters.

Off-Page Optimisation (Backlinks and Social Media Presence)

Your SEO is not just influenced by what takes place on your website. Off-page SEO is all about external actions, i.e. actions taking place outside of your website’s ecosystem, which are impacting your search engine rankings.

Understanding your backlinking (websites who link to your website) profile to identify which backlinks are performing well is important as it also tells you which type of companies you should be targeting next to get backlinks.

Analysing your coverage on social media lets you know exactly who is talking about you and what they are saying, supporting your backlink reporting further.

Off-page assessment unearths potential opportunities to collaborate with third-party websites who may be interested in working with you and linking back to your site.

Email Marketing

Email marketing is a highly cost-effective way to keep in touch with your customers and subscribers. Given that most us have 24/7 access to our emails through our smartphones, the potential which comes with a well-made email marketing campaign is obvious.

Email marketing often provides the highest return-on-investment of any other marketing method and it is the best way to reinforce your brand image, build awareness and drive sales.

I have created comprehensive email marketing campaigns which have driven instant results for my clients. Email flows, decision trees and automated emails are just a few of the email-related services I have worked on, with some clients sending millions of emails per month.

email marketing services

Specific Email Marketing areas I can help you with

Setting Up Email Marketing Campaigns

A tried and tested method to drive site traffic and generate customers. I will ensure your ads are relevant and get you a high click-through rate and great ROI.

Optimising Email Marketing Campaigns

Sending an email doesn’t guarantee that it will be delivered, opened and engaged with.

Your email marketing campaigns need to be properly optimised to guarantee you the highest possible open and click-through rates.

There are many ways you can optimise your email marketing campaign from simple and easy edits to the more intricate aspects.

I can figure out what’s working with your email marketing campaign and what isn’t. I can then make improvements which will deliver a noticeable, measurable difference in your results.

Email Journey Planning

Your customers and subscribers want to feel appreciated and valued, and you can do this by creating a personalised email marketing experience.

Email journey mapping involves creating a series of different emails (a “journey”) which are triggered by specific events.

They can be tailored right down to the unique actions of a customer on the site.

I have planned and mapped out acquisition, engagement, transactional and retention email campaigns for a wide variety of clients.

Website Development

I have worked as a website developer and have a team of professional developers who consistently create modern, responsive websites.

It can be hard to find website developers who understand the importance of thinking about online performance as part of their development process.

Luckily, by working with me, you get digital marketing expertise alongside a top-notch development team, ensuring you get the best of both worlds. Whether you want to create a new website or improve your current site, I can help you achieve it in a simplified manner with only one point of contact.

Website development expert

Specific Website Development areas I can help you with

Website Design

Your website’s design is vital part of the development process which requires proper care and attention.

We can work together to research and design a website design which fits your vision. This gives you complete creative control and ensures that you get exactly what you are looking for.

When we have gone through the planning stage and you are happy with the final design, we will create full mock-ups of your new site so that you are able to see exactly what it is going to look like.

Responsive design

The majority of your website’s traffic is likely to be coming from devices such as smartphones and tablets, so it is important to ensure that your website’s design is responsive and displays properly across a whole range of different devices.

All designs that I am involved with are completely responsive as standard, meaning you never need to worry about which devices your customers may use to access your website.

Having a responsive design means that your website is optimised for screens of all sizes.

Search engines now check for responsive designs and use this as a ranking factor; websites with a responsive design are given priority in ranking over those with an unresponsive design.

All website designs which myself and my team produce come responsive as standard, meaning that you never need to worry about which devices are being used by your visitors.

Website Redevelopment and Fixes

You may already have a design for your website which you like but which isn’t working exactly as it should… this is fine, we can work on it for you and fix any problems!

I have worked on many redevelopment projects and website migrations which have involved the complete redevelopment of existing designs and core components.

We can also fix smaller errors such as broken forms, links and pages. If you have a problem with your website which you just can’t seem to sort, feel free to get in touch and I can work with you to get your site working at its optimum again in no time.

Speed Testing

Everything is getting faster – phones, internet browsers, computers and tablets now operate at lightning speed, and with this has come an increased demand from consumers for websites to keep up.

Simply put, if your website is not fast, you will quickly begin to lose customers who very quickly grow tired of waiting.

Studies have shown that a loading time as little as three-to-five seconds can cause a potential customer to look elsewhere.

It is not just customers you need to worry about, either; search engines now use website speeds as a ranking factor and by increasing your website’s speed, you are providing a huge boost to your overall SEO.

If you have a website which is a little sluggish, I can delve below the surface and develop a strategy to get it up-to-speed and running at its optimum.

Building a Website or Blog from Scratch

Your business needs a website—there’s no hiding from this fact. No matter how big or small you are, an online presence is vital.

Many business owners try to design their own websites and whilst this is possible if you do enough research, the end-result often won’t be good enough to stand up to the current standards and demands of internet and search engines.

It’s not just about coding something that looks good: SEO, content, responsive design, and marketing are all factors that you need to account for. Unless you are an experienced digital marketing professional, you are likely to run into trouble.

If this sounds like you, my website development services may be ideal for your business.

Website Conversion Optimisation

Driving traffic to your website is only half the bargain — you need to convert this traffic into sales and this is done by optimising your website.

Conversion optimisation is the process of making changes to your website’s content and structure to increase the number of customers carrying out a desired action – e.g. making a purchase or subscribing to your newsletter.

The smallest bit of optimisation can have a huge impact on your sales.

I have seen some of my improvements return a 20% performance improvement overnight. Through using clever tools such as Google Analytics, A/B testing and heat-mapping,

I can make your website work harder to convert visitors into paying customers.

A comprehensive optimisation strategy can make a huge difference to your website and something I can help you achieve.

Conversion optimisation advice

Specific Website Conversion Optimisation areas I can help you with

Website Conversion Assessment and Planning

Conversion optimisation is the process of making changes to your website’s content and structure to increase the number of customers carrying out a desired action – e.g. making a purchase or subscribing to your newsletter

The smallest bit of optimisation can have a huge impact on your sales. I have seen some of my improvements return a 20% performance improvement overnight.

Through using clever tools such as Google Analytics, A/B testing and heat-mapping, I can make your website work harder to convert visitors into paying customers by creating a plan focused on what is going to provide the biggest uplift first.

Website Conversion Tracking, Landing Page Optimisation and Testing

Using cookies – bitesize pieces of data sent from your website and stored on an end-user’s device – you can record exactly what people are doing when they visit your website such as the pages being looked at, which links and pieces of information are being engaged with and how long they are spending on your site.

By gathering this information, I can comprehensively analyse exactly what works, what doesn’t work and what can be improved and then use this information to further optimise your site.

I can then create and set up test conversion ideas for your site. After set up, I can measure conversion performance and provide next steps as part of a conversion optimisation plan.

Social Media Marketing

Social media marketing is all about saying the right things in the right way to provoke a response from the right people –your target market.

I have designed entire social media marketing strategies across various different social media platforms at the same time.

By working with me, we can produce a social media marketing strategy which helps you stand out from the crowd and establishes you as an authoritative voice within your respective industry. I have also created and managed Facebook, Twitter and Instagram paid marketing campaigns to gain quick growth for clients.

Social media consultant

Specific Social Media Marketing areas I can help you with

Setting Up Social Media Accounts

Registering social media accounts and posting on them is one thing, but setting up a network of social media accounts, linking them together and posting content to them all is another!

When using social media accounts for business purposes, it really pays to fill out all the niceties and go the extra mile to ensure they are fully set up.

I understand just how important social media is for marketing and have lots of experience in setting up social media accounts for my clients.

Measuring Success

The greatest value of social media is its inherent ability to capture an audience and engage with the people who are interested in your brand, service or what you have to say.

Engagement forms the core of social media, and by regularly posting high-quality content on your social media pages you can get valuable, authentic feedback from your followers and benefit from exposure to more people.

Planning and posting content on your social media pages takes time, effort and research. I can work with you to develop a strategy which works for your business and its brand image.

Planning and Posting in Social Media

Measuring the success of your social media marketing involves the tracking of metrics.

Social media content generates reams and reams of data which lets you see how your content is being engaged and reacted with, right down to specific information relating to peoples’ demographics.

Using my experience and the wide range of tools I have to hand, I can help you track metrics such as audience growth rate, engagement, conversion, acquisition, reach and influence, and more, to help you hone your social media marketing.

PPC and Display Advertising

PPC advertising can be a cost-effective method to drive site traffic and generate customers. I offer a comprehensive PPC management service which will get you the best return-on-investment possible.

I have previously led PPC and display marketing campaigns for huge clients with varying budgets, and I can ensure that your adverts are 100% relevant and are targeting the right people, in order to get you the best possible results and a high click-through rate.

Paid media services

Specific PPC and Display Advertising areas I can help you with

Market Research for PPC

Market research is a necessary step in determining who your target market is and what they type into search engines when searching for your product or service.

After all, your PPC marketing needs to be highly targeted and drill right down to specific demographics or key phrases in order to stand the best chance of conversion.

Me and my team can get right down to business with your market research and quickly determine where your PPC budget should be targeted to get the highest CPC and CPA possible.

PPC Account Maintenance

Jumping into PPC advertising can be intimidating and it is sometimes difficult to know where to start. Setting up your Adwords account is the first step in running your PPC marketing campaign.

I can help you, by creating your account, with keyword research, and the creation and deployment of a PPC marketing campaign and the tracking of all PPC marketing metrics.

Keyword Research for PPC

Keyword research is one the most important aspect of PPC marketing, so choosing the best keywords will give you more clicks and conversions, when potential customers are searching for your products or services.

Using my experience, and the variety of tools at my exposure, I can perform effective keyword research to acquire and refine keywords which will cause your PPC advertisements show up in the right searches, to the right people and at the right time.

Setting Up a Google AdWords Account

Your Google AdWords account – or any PPC account – requires maintenance; you have to stay on top of and regularly check it to keep on top of your PPC marketing campaign. Checking your PPC account is a daily requirement, but maintenance goes far above merely checking it.

PPC account maintenance involves keyword management, reviewing ad positions, looking at new keyword trends, reviewing a campaign’s performance and bidding on ad placement.

By working with me, you can do all of this and more.

Affiliate Marketing

With marketing, the buck doesn’t stop with you.

Affiliate marketing involves the promotion of your products and services by other people or companies and vice-versa. Affiliates will be paid a percentage of the profit from the sales generated directly by their affiliate marketing, and it’s a brilliant way to ramp up your exposure.

With my vast experience across lots of different industries, I have the knowledge, experience and contacts to get you going with affiliate marketing.

Affiliate marketing services

Specific Affiliate Marketing areas I can help you with

Affiliate Marketing Setup

Setting up you affiliate account and finding affiliates isn’t hard, but setting it up can be a challenge if you haven’t done your research.

I can not only help you with the initial setting up of your affiliate marketing, but help you to put together a comprehensive strategy, execute and track your performance too.

With a proper affiliate strategy in place, you can grow your incremental sales rapidly.

Managing Affiliate Marketing Campaigns

Because affiliate marketing involves other people and companies, it’s something which requires daily management. Communicating with your affiliates, keeping the marketing campaign optimised and on-track, measuring results and approaching new affiliates are all tasks which need attention.

My team and I work tirelessly when it comes to managing affiliate marketing campaigns.

Measuring results daily, maintaining good relationships with affiliates and keeping track of where your affiliates are advertising are all part of the affiliate marketing services which I offer.

Do you need help with your business?

If you would like to talk about getting your marketing where it should be, get in touch now.